Yup, it sure looks an awful lot like the Prius.
In fact, it's the new Ford Verve concept vehicle, which is said to be the design of the next Fiesta in Europe. Some sources indicate a strong likelihood of making its way into the USA.
Ford Motor Company's press comments: Ford Verve Concept – a bold and colourful concept car to be revealed at the 2007 Frankfurt Motor Show – gives the first hints of Ford’s future small-car design vision.
The significance of the Ford Verve Concept is that it's the first physical evidence of the design direction for an all-new small Ford since it was announced earlier this year that the European arm of the company's global Product Development group is taking the design and engineering lead in creating a new small-car portfolio for major world markets. The Ford Verve Concept is the first of three concept vehicles which will debut in key regions – Europe, Asia and North America.
“Ford Verve Concept is presented here in Frankfurt as a bespoke concept car to generate reactions while our production plans are taking shape,” said John Fleming, President and CEO of Ford of Europe. “Our Design team took an unrestrained approach to how our future small cars could look, and this eye-catching concept was one of the results. If we get the reaction we expect, I’m certain that the team will incorporate elements of this advanced design vision into our final production design. This will make the next generation of small cars from Ford very compelling indeed.”
Gauging Public Reaction in Frankfurt
As product development of a new generation of Ford small cars continues behind the scenes, Ford of Europe is hoping to gauge public reaction to the Ford Verve Concept during the Frankfurt Motor Show.
European design chief Martin Smith said this and other opportunities in the near future for public feedback will be important drivers of the ultimate Ford small-car design direction.
http://media.ford.com/article_display.cfm?article_id=26614
Prius inspired?
Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Arroyo, Aug 24, 2007.
![[IMG]](http://www.thecarconnection.com/images/gallery/tmb/12174_MHDFXBXPPKVQN.jpg)