I had been waiting for the Prius v to come out for half a year. I had been driving 1) a Ford Escape Hybrid (loved the seat, hated how large it drove, like a truck...36 mpg wasn't bad, and 2) a 2004 CRV--again loved the seats, loved that it felt zippy, drove just like my old Rav 4...BUT 19mpg. So stomached the huge loss in trade in, and purchased a new 2012 Prius v. I had waited for this model because of the room and the non split back window. I was greatly surprised at how awful the seats are. I didn't notice it when I test drove it, but have since gotten sciatica, horrible hip and lower back pain. I today, spent over $200 on some really decent seat cushions at "Relax the Back" store, after trying some others on line. When I walked in, she asked what kind of car I drove, and when I said "Prius", she nodded knowingly, and pulled out a really good back support and seat cushion. Even driving with these for less than a day has made a huge difference in my pain. But I don't get why Toyota doesn't get how awful these are. The seat tilts way down, which means you're not sitting in a proper alignment, and it puts huge stress on your spine and neck. Lots of folks have complained on line, so I hope they get the message. I understand not being able to put in an electric seat with all kinds of adjustments because of the weight, but design a seat that is comfortable and with some fabric that doesn't look so cheap. This car was almost $30,000, and for that price should have a few things about it that feel good. That said, I love the car. I don't try and drive it like a sports car because it isn't. Those that want peppy perhaps should look elsewhere. Once you drive it a bit, you get the hang of how to drive it so you get the best power for the drive. But the SEATS.... And there's nothing you can do either--no other upgrades or choices. They suggested I have an unholsterer put more padding in it. I shouldn't have to do that....Toyota needs to change the seats.