First there was Toyota, then they created a new luxury brand and named it Lexus, and then Scion was created for Gen Y buyers. Next will we see a brand of hybrids called "Prius"? About a year ago I posted an article from Edmunds which stated Toyota could be coming out with a family of Prius-es including a van, coupe, station wagon, etc.
Now Autoblog sums up an Automotive News interview with Kazuo Okamoto, Toyota's executive vice president of R&D in which he was asked whether the Prius would/could become it's own Toyota sub-brand. His response: "We are studying that, but I can't say what stage of the study we are in." Okamoto went on to say that utilizing the Prius' platform for other body styles – including a coupe, sedan or wagon – "is possible."
Since Hybrid = Prius to most car buyers, this would not be a shock and would be a great use of the positive recognition that comes with the word "Prius".
Prius to become it's own brand?
Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Danny, Mar 10, 2008.
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Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Danny, Mar 10, 2008.
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