Toyota's Prius Captures PETA 2004 'Proggy Award' for Steering Clear of Leather
In recognition of its uncompromising stand not to equip its hot-selling gasoline-electric hybrid Prius with real leather seats and steering-wheel covers, automaker Toyota has won PETA’s Proggy "Breakthrough" Award. Proggys (short for progress) are awarded annually to companies who go the extra mile to offer humane products and services throughout North America. Toyota will receive a plaque and will be featured on PETA’s award-winning Web site, PETA.org.
"Prius does represent social responsibility to the environment for many people," said Paul Daverio, manager for advanced technology vehicle marketing at Toyota. "And we understand that there are some issues with leather. … There are imitation leathers that do not have an impact on the environment and we are looking at that." Daverio insists that Toyota will not make a Prius with real leather.
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Prius wins PETA award for not using leather
Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by jkash, Jan 2, 2005.