Sometimes people tell me that Toyota and Honda are not pushing as hard as they could in order to leave the American Auto makers some breathing room.

I always reply that it doesn't matter. The Koreans have no plans to cut anyone any slack, including Toyota and Honda.

one thing that really bugs me about koreans (Hyundai) is that they talk a lot of trash. You will never hear an Toyota official talk as if they are at the top of the world, you would rather think they are mid level player. Hyundai on the other hand, is the "best" everything according to their press releases.