The New ExxonMobil Campaign

If you were watching the Masters golf tournament last weekend, you would have noticed it was laced with ads from Exxon Mobil calling for….better science. That’s right. The very company that funded decades of science denial takes it back. Sort of. ExxonMobil ranks high in a short list of powerful institutions that has done this country an enormous disservice in undermining the overall credibility of the scientific method in general, and climate scientists specifically.

They now realize, of course, that without scientifically sophisticated workers, our global standing slips backwards. The company plans to spend a small fortune on the ad campaign featuring the National Math and Science Initiative and is a founding sponsor of this effort to dramatically improve science education in the U.S.

... The ExxonMobil website explains that its ads are meant to alert people about “underperformance†of U.S. students, who rank internationally 25th in math and 17th in science. Considering that the company employs more than 18,000 people around the world, their success must depend on a capable workforce—“Its not just U.S. leadership in energy that’s at risk—it’s also our leadership in medicine, research, technology and other pillars of the American economy.â€

No kidding. The ad campaign was slick, and smart on many levels, not the least of which is to position ExxonMobil as a science-friendly company. Which, undoubtedly, it is—so long as the science supports their agenda. Though ExxonMobil pledged to quit funding climate change deniers back in 2008, as recently as 2011 a Greenpeace Freedom of Information Act turned up evidence that the company was still at it, though ExxonMobil denies this.

I suppose we should be grateful for support to science and math from any quarter, these days—given what’s happening in places like Tennessee, where students will soon be learning that evolution is just one of those quirky ideas those radical science types throw out there to confuse people, since God made the universe not so long ago—and in a week, no less. Which is why we have weekends free to play golf...

http://ideas.time.com/2012/04/13/what-you-should-know-about-exxon-mobils-latest-ad-campaign/