A final thought for the week as I go pass out in a corner somewhere after somehow making it through migration hell... For years Toyota hasn't figured out how to advertise the Prius. They tried to appeal to the mainstream buyer with the horrible Harmony campaign when the 2010 Prius came out, and while it received accolades from weird advertising publications that like weird ad campaigns, it didn't do anything to further the Prius as an "everyman's car". In fact, in my opinion it further alienated the mainstream consumer. Thank God the 3rd Gen Prius is a good enough car to overcome Toyota's advertising. Then Toyota celebrated the start of the Prius Family with the extremely creepy "Ass Face" commercial. We get it, Toyota, you love making things out of blobs of acrobats. This ad still creeps me out. And don't get me started on the atrocious Prius c commercials. I refuse to even embed the video and will simply give you an image of this guy and his giant sushi. Cause that makes you want to buy a Prius c. Get it? No? Me neither. You know where these ads play really poorly? In the Southeast, where people don't want to be associated with fairies, butts that make-up other people's noses, or other fantasy lands that Toyota's ad agency comes up with. So the independent distributorship that makes up the 5 Southern states decided to do something about the Prius' image. Southeast Toyota made their own ad campaign. And it's brilliant. The tag line is "It doesn't just make a statement. It makes sense." Ecological sense, financial sense, fashion sense... whatever, it doesn't matter. Just buy the damn car because it makes sense on so many different levels. Bravo to SET for a great ad campaign. Toyota's campaigns have hurt Prius sales in the South for far too long. Have a great weekend, everyone.