4 November 2005 : US hybrids turned in their worst aggregate sales month since June, when all the models now on sale were first concurrently on the market, and the third-lowest of the year. October saw 16,934 units sold, 27% down from August’s peak of 23,307, and 12% down from September’s 19,180 units.
With the overall decline in combined light duty vehicle sales of 14% from September to October, however, hybrids managed to nudge up their total market share very slightly from 1.45% in September to 1.48% in October.
Toyota not only was once again the leader in hybrid sales in October, it increased its combined unit sales to 14,173 from 13,021 the month before, a jump of 8.8%. The Prius did the heavy lifting, with 9,939 units sold (a 21% increase from the prior month), while the Highlander and Rx400h hybrids saw slight declines to 2,330 and 1,904 respectively.
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Overall good news for Toyota, but bad news for Ford and Honda. Ford took a big hit, selling 32% fewer Escape Hybrids in October compared to September.
Honda's Civic Hybrid is down 88%, which is not surprising considering the major redesign of the HCH is well on it's way.
But you can see clearly that the hybrid SUVs are down overall, showing that not even hybrid SUVs are immune to market trends away from SUVs and larger vehicles.
Total US Hybrid Sales Drop in October
Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by LaughingMan, Nov 7, 2005.