Tokyo (Reuters) - Toyota Motor Company CEO Katsuaki "Bud" Watanabe ended weeks of speculation today by announcing at an industry dinner that making hybrids was a fundamental strategic mistake, and that Toyota would immediately discontinue sales, manufacturing, and research on hybrid vehicles. Watanabe cited dismal 2007 Prius sales of only 280,000 units worldwide (180,000 in the USA), and tens of thousands of dissatisfied owners who only obtained 50+mpg fuel economy as leading factors contributing to the decision to end Toyota's involvement in hybrid technology.
"Hybrid automobiles are a constant reminder that fossil fuels are a limited resource, and that global warming is real. People don't want their cars to constantly remind them of these unpleasant realities. Driving should provide an escape, which is why we are converting the Prius and Camry hybrid assembly lines into lines to build what consumers really want, specifically Tundras, Sequoias, and Land Cruisers."
Watanabe cited a recent meeting with GM vice-chairman Bob Lutz as being highly influential in the decision to cease manufacturing of hybrid cars.
Toyota admits making hybrids was a mistake, announces immediate halt of sales of all hybrids
Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by priusenvy, Apr 1, 2008.