Toyota billboard marks gallons saved.
While most of America was fueling up with turkey and fixings over the holiday weekend, a Toyota billboard marked a significant milestone in reducing fuel consumption.
The billboard, located beside the 405 Freeway in El Segundo, Calif., is similar to an odometer and clicks forward every four seconds to estimate the number of gallons of gas saved by Toyota and Lexus hybrid vehicles in the United States since the first Toyota Prius went on sale in 2000. On Friday, November 25, the billboard clicked over to 100,000,000 gallons saved ... and is still counting.
"Every hybrid owner who passes a gas station knows they are using less fuel, but to look at that figure in total is truly impressive," said Toyota Vice President of Marketing Jim Farley. "The purpose of the billboard is to visually capture one of the most significant benefits of driving a vehicle with Toyota’s Hybrid Synergy Drive."
(Wow! get this
"Worldwide, Toyota has sold more than 500,000 hybrids since 1997 and hopes to increase that number to a million hybrids a year by the early 2010s. To achieve that goal, Toyota plans to halve the cost of hybrid powertrains as early as possible."
Toyota Billboard marks gallons of gas saved.
Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Godiva, Dec 1, 2005.
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Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Godiva, Dec 1, 2005.
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