Toyota Canada Press Release

Tideland Prius · Jan 16, 2009

Ok, at least what I think is a press release. It's an abridged version since everything after the last paragraph is taken from the U.S. press release.

THE ALL-NEW 2010 TOYOTA PRIUS: READY TO WELCOME MORE CANADIANS TO THE SUSTAINABLE TRANSPORTATION REVOLUTION
Canadians have embraced the performance, comfort, versatility, fuel-efficiency and environmental sensitivity of Toyota's industry-leading fleet of next-generation, gasoline-electric vehicles powered by the Toyota Hybrid Synergy Drive. Now, the vehicle that started the sustainable transportation revolution â€“ the Toyota Prius â€“ has undergone a transformation that sets the stage for the future of transportation. With the 2010 model year Prius â€“ unveiled at the North American International Auto Show in Detroit, and slated for delivery to Toyota Dealers in Canada this spring â€“ the world's best-selling alternative to the conventionally-powered automobile delivers more of what Canadians are looking for... and less of what they're not:

More performance, thanks to a Hybrid Synergy Drive that is 90 per cent newly-developed, with significant improvements over the system used in previous Toyota hybrid models. The 2010 Prius improves power by 22% while simultaneously improving fuel consumption by 7% compared to the current generation.

Less money at the gas station, thanks to improved fuel consumption of an estimated 3.8 L / 100 km combined â€“ even better than the segment-leading efficiency of the current generation Prius.

More innovation, in the form of more than 1,000 patents covering everything from essential performance and safety systems to available comfort and convenience features.

Less resistance, thanks to an aerodynamic body design that delivers the world's best coefficient of drag (Cd), thereby improving fuel efficiency and reducing road noise.

More versatility, thanks to the ample and flexible liftback design and improvements to boost winter performance.

Less worry, from a decade's worth of experience in building and maintaining top-quality hybrid vehicles.

More comfort, from additional rear-seat legroom to Toyota's first solar-powered ventilation system that pre-cools the Prius cabin in summer.

Less footprint, thanks to the new Prius' ability to operate in electric-only mode, improved fuel efficiency, reduced emissions, and the use of environmentally-responsible manufacturing methods and materials, such as LED headlights and plant-derived, carbon neutral plastics.

More safety, with a full suite of vehicle control systems, active headrests and eight airbags as standard equipment.

"For Toyota, designing the Prius has always represented an exploration of the car of the future. And now, more than ever before, that future car is here â€“ not five years from now â€“ but on its way to Toyota Canada Dealers and Canadian driveways this spring," noted Stephen Beatty, Managing Director of Toyota Canada Inc.

"Canadians understand that as a society, we need to redefine transportation to make it more sustainable. That means we need to offer solutions that are friendlier to drivers and passengersâ€¦ friendlier to pedestrians and other vehicles... and friendlier to our communities and the planet," Mr. Beatty continued. "With the new Prius, we are pushing the envelope of what's possible on four wheels, and offering Canadians a new way to join the sustainable transportation revolution."

Pricing for the 2010 Toyota Prius will be announced shortly before it goes on sale in late spring.

2010 Toyota Prius Detail
Celebrated as tomorrow's car for today, the Prius has delivered superior fuel economy and ultra-low emissions to more than one million owners worldwide for more than 10 years â€“ including more than 14,000 owners in Canada. That decade of proven success is testament to the reliable, durable performance of this hybrid leader.

Going on sale in Canada this spring, Prius succeeds in delivering innovative, future technology in a way that can be embraced by all drivers.

The midsize third-generation 2010 Prius will offer Canadians even better fuel economy, enhanced performance, and innovative features. It is quieter, roomier, and equipped with more advanced standard and available features than the current Prius. These include:

The Toyota's first moon roof with solar panels that power a smart air conditioning system;

A choice of four driving modes;

Toyota's first use of Intelligent Parking Assist (IPA);

Steering wheel touch controls that provide feedback via the instrument panel display.

An Eco-Ambassador
The first-generation Prius entered the market in 1997 as the world's first mass-produced hybrid. The name Prius, "to go before" in Latin, became symbolic of a car that was launched even before environmental awareness had become a mainstream social issue. From the beginning, Toyota's full-hybrid system was developed in-house and has become a driving force behind advanced vehicle technology. The company's exclusive Hybrid Synergy Drive was introduced in 2004 on the second-generation Prius. Since then, more than 14,000 have been sold in Canada. In designing the new, third-generation Prius, Toyota engineers combined a careful refinement of existing systems with innovative new technology necessary for the future of automobiles.

Fuel Economy and Environmental Performance
The new Prius will be built using processes that reduce pollution in every stage of vehicle life, from production and driving, through to disposal. The third-generation Prius extends the model's record of continuous improvement in fuel economy:

The first-generation Prius was rated 4.6 L/100km combined fuel consumption.

This improved in the second generation (current) Prius, which is rated at 4.1 L/100km, combined city/highway.

A combination of technologies and materials, coupled with new design and engineering, have reduced fuel consumption in the 2010 Prius to an estimated 3.7L/100km in the city and 4.0L/100km highway, for a combined rating of just 3.8L/100km.

So does that mean Canada gets IPA, LED and SP Moonroof?

Btw, its prelim mpg estimate in Canada converted to mpg is 63.5/58.8mpg US

If I can beat the city rating of 4.0L/100km (I got 3.9 or 60mpg), then I'm sure I'm able to match the 3.7L/100km once the tyres break in and I learn the ins and outs of the vehicle.

Plus, without the bladder means I can definitely beat the 902km tank record.

hyo silver · Jan 16, 2009

I like the part where it says "...improvements to boost winter performance..." I hadn't heard that before.

Wait. Did you say '...everything after the last paragraph'...?

Tideland Prius · Jan 16, 2009

Everything I posted is new. Everything after the last paragraph is taken out of the PDF Press Release that you can read on the DVD that Toyota gave us.

Log in or Sign up

Toyota Canada Press Release

Tideland Prius Moderator of the North

hyo silver formerly active poster

Tideland Prius Moderator of the North

Share This Page

Log in or Sign up

Toyota Canada Press Release

Tideland Prius Moderator of the North

hyo silver formerly active poster

Tideland Prius Moderator of the North

Share This Page

Useful Searches