TOKYO – Toyota tapped Akio Toyoda, grandson of the Japanese automaker's founder, as president Tuesday, paying homage to its roots at a time when the company faces its first operating loss in 70 years.
The U.S.-educated Toyoda, 52, is the first founding family member to take the helm at Japan's No. 1 automaker in 14 years. He promised a reaffirmation of the company's core principles, such as valuing ideas from the ranks — a management approach called "kaizen" that has made Toyota Motor Corp.'s production methods famous in industry circles around the world.
"Having been born a Toyoda did not happen by choice," he told reporters. "But I want to do my best as Akio Toyoda for what I believe in."
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Toyota Chooses New President
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