Toyota Considers a Prius Product Family
WASHINGTON, D.C. — The Prius brand name is gaining so much cachet with consumers that Toyota is considering launching an entire family of Prius models in different body styles, according to Jim Press, president of Toyota Motor North America.
"When it was first launched, Prius benefited from the halo effect of the Toyota brand reputation," Press told Inside Line. "Now, the Toyota brand is benefiting from the halo effect of the Prius."
With that in mind, Toyota is contemplating ways to put that Prius halo to work. "We are looking at expanding the Prius line of products to include other body styles," Press said.
What models might join today's five-door hatchback remains to be determined.
http://www.edmunds.com/insideline/do/News/articleId=118769
Toyota Considers a Prius Product Family
Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Danny, Dec 8, 2006.