"The development of the Prius was a continuing process of trial and error," said Satoshi Ogiso, executive chief engineer at Toyota's product planning division.
Ogiso has been involved in the development of the Prius since the very beginning. "What kept us going was our motivation to develop the world's first (hybrid car) product."
Initially, the team worked to achieve at least a 50 percent boost in fuel economy by improving conventional gasoline engines.
But that did not satisfy Akihiro Wada, then executive vice president of Toyota. His order to double fuel efficiency had the team members at a loss...
http://search.japantimes.co.jp/cgi-bin/nb20070522a2.html
Toyota engineers reflect as Prius approaches 10th birthday
Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by zenMachine, May 22, 2007.