The doubters will have to find new reasons to laugh.

Tom

True, hybrids are up to 3.5% of sales now. Still not mainstream but a growing niche. I expect hybrids to reach ~10% by 2015-2020 depending on the price of fuel.

Prius is already in the top 20 of sales. I guess they want it to be in the top 10

Prius has been a great image vehicle for Toyota but it's sales still lag RAV4, Tacoma, Corolla, Camry and even Yaris in May. If toyota really that teh Prius would be "mainstream" in the US any time soon do you think the plant in Mississippi would be sitting vacant?

23rd in May.

How is the Malibu hybrid doing ?

What about if we look only at the passenger cars? I bet hybrid market share is double digits already.

How do you figure that? Car / light trucks are ~ 50/50 so if we assumed all hybrids are cars than that would double market share from 3.5% to 7%. However all hybrids aren't passenger cars. Currently hybrids are split 50/50 by model between cars and trucks but the volume of sales are dominated by the Prius, Civic, and now the Insight. My guess is hybrids make up ~ 6% of car sales.

Prius is Toyota's 3rd best selling car behind Camry and Corolla. I guessed 20%. If all other passenger cars are included, I thought half of that would be a good guess number. Would be nice if someone come up with the real number.

Hybrids are not even 10% of Toyota's sales in may.

23rd in May. 4th for Toyota cars and 7th for Toyota overall.

I was talking about only the passenger car market. If you exclude trucks, SUVs, Minivan, etc... what's the hybrid market share for passenger cars?

The Prius is 11.02% of Toyota US passenger car sales and is 1.9% of US passenger car sales.

Is that for last month or the entire last year?

I know April and May sales are low due to the new model and the economy. I think it is better to look at the entire year.

[TABLE="Sales"] 2008 2007
YARIS 102,328 84,799
COROLLA 351,007 371,390
CAMRY 390,345 418,631
VENZA 1,474 0
AVALON 42,790 72,945
Non-Hybrid Total_ 887,944 947,765
[/TABLE]

[TABLE="Hybrids"]PRIUS 158,884 181,221
CAMRY HYBRID 46,272 54,477
Hybrid Total_ 205,156 235,698
[/TABLE]

Hybrid market share for Toyota passenger cars in 2008 and 2007 are 23% and 25% respectively.

Source1: Pressroom : Toyota Reports 2008 and December Sales / Toyota
Source2: [ame=http://en.wikipedia.org/wiki/Toyota_Camry_Hybrid]Toyota Camry Hybrid - Wikipedia, the free encyclopedia[/ame]

Source2 was used for Camry hybrid sales.

2008
Prius is 3rd best selling car and vehicle for toyota 16th best in industry.
Prius is 11.7% of Toyota car sales and 2.2% of total us car sales.
Prius is 7.1% of Toyota sales and 1.1% of total us sales.

You are forgeting about lexus cars and scion. Last time I checked were both still part of Toyota.

Your number probably include Scion and Lexus. Mine is just for Toyota.