In a marketing move that's likely to disappoint many, Toyota Canada has set a price of $500 for its hybrid system in a $25,800 Camry LE, but only if customers also buy $5,600 worth of options that aren't integral to the hybrid's operation.
So instead of getting a fuel-saving hybrid model for $26,300, consumers will have to pay $31,900 when the Camry Hybrid goes on sale this May.
Two of Toyota Canada's three managing directors, Tony Wearing and Steve Beatty, think this is all excellent news for people looking for a mid-size sedan.
Beatty was so enthusiastic about Camry Hybrid at its launch at the Vancouver auto show that he told consumers they would earn the $500 surcharge back in a single year, thanks to the car's increased fuel economy. "Camry Hybrid has a combined fuel consumption rating of 5.7 L/100 km," he pointed out, "compared to 8.3 L/100 km for the four-cylinder LE."
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Toyota prices hybrid $6,100 over Camry LE
Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Tideland Prius, Apr 7, 2006.
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Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Tideland Prius, Apr 7, 2006.