Toyota confirmed they will use lithium batteries in the 2008 model of hybrids. These will increase the mpg and add the possibility of more battery storage. A test unit they have been using gets 94 mpg.
Business Week's March 5 issue has several articles about Toyota. We have three items below.
First, a sidebar in which CEO Katsuaki Watanabe confirms that the next-generation Prius (model
year 2009, out late 2008 or early 2009) will use lithium-ion batteries. So much for rumors about an early plug-in.
The second story contains the opposite of what we hoped for, and logically expected. In an
accompanying Q&A (online only) Watanabe promises (astonishingly that the new Prius will have "much
higher performance and good mileage per gallon." We interpret this to mean a bit better MPG that
drivers need and much quicker 0-60MPG to Prius owners who love the safe handling and pep of the current car.
The context is, of course, the national attention to PHEVs getting 100+MPG of gasoline, plus
electricity. On the plus side, we were pleasantly surprised when the Toyota website
<http://www.calcars. org/calcars- news/694. html>
published its poll showing that 39% of respondents wanted PHEVs; a total of 94% wanted
PHEVs/higher fuel economy/alternative fuel hybrids and only 6% wanted "higher power output".
On the minus side, we were unimpressed by new billboard ads touting Prius as "PRIUS. 60 MILES
AND MILES AND MILES AND MILES AND MILES PER GALLON." The billboards have a small footnote,
saying EPA Estimated City MPG -- but ads on pumps at independent gas stations show the car with a
"60MPG" sticker with no footnote. (The Prius sticker says 50MPG highway/60 MPG city. Until now
the company has summarized that as 55 MPG. Soon, with revised EPA tests, the car will probably
average around 45-48MPG, which is close to what most drivers experience.) We can supply photos
for journalists of the billboards and gas-tank signs.
Third is from the main print story "Why Toyota Is Afraid of Being Number One," which is mostly
about the company's current push on powerful trucks and its continuing fears of a backlash in
the U.S. We excerpt some history on its early hybrids, including the company's relationship
with the Sierra Club, and its early successes in Hollywood (this Oscar season somewhat shadowed by PHEVs and EVs).
Toyota's Bid for a Better Battery
CEO Watanabe confirms that Toyota will develop new lithium-ion batteries for its third-generation hybrids
http://www.business week.com/ magazine/ content/07_ 10/b4024075. htm
Toyota to use lithium batteries in next generation of hybrids
Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by jstack, Feb 27, 2007.