In my mind, Toyota missed a golden opportunity for a great finishing touch to the plug-in Prius experience by not including a nice bag for us to store the charging cable for our new cars. I have been rather pleased about most everything I've experience with my plug-in Prius (it is simply a gorgeous car) but having nothing to neatly store the 120V charge cable just makes it feel like something is missing. Even just a nice cloth bag with the "Toyota Prius Plug-In" label would have made the experience simply more satisfying. That is, after all, what makes this car so special. I can't imagine it costing Toyota more than $20 (maybe $50 if it was a case with foam) and it would have provided Toyota with great advertising. Plug-in car's are very new to the average consumer and someone carrying a stylish charger bag with the Toyota logo to their car would surely get noticed. I would even gladly order one now as an accessory if they were available (but they aren't)!