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PROJECT GREEN
Toyota’s Green Problem
Despite the Prius, environmentalists are turning on the carmaker for opposing new gas-mileage laws.
By Keith Naughton | NEWSWEEK
Nov 19, 2007 Issue
When Toyota introduced its Prius hybrid car in America seven years ago, Detroit laughed it off. With gas prices at $1.50 a gallon, they argued, no one would buy it. But Dan Becker embraced the little mileage miser. Then head of the Sierra Club's global-warming project, Becker invented an award to give Toyota: the Sierra Club Award for Excellence in Environmental Design. Then he took the Prius on a 50-city promotional tour. Finally, Becker paid Toyota the ultimate compliment; he bought a Prius. Today, Becker is still driving the car, but he's no longer praising Toyota. Instead, he now calls the automaker a "hypocrite" for siding with Detroit in opposition to tougher new gas-mileage laws. "It's embarrassing to have applauded Toyota for the Prius," says Becker, "and now to see them acting so irresponsibly."
Full Article
Toyota's Green Problem
Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Rancid13, Nov 14, 2007.