Toyota's Prius Proving to Be the Hotter Ride in Hybrids
The Toyota Prius, a gas-electric hybrid, is so popular there's a six-to-eight-month waiting list to get one at Koons Tysons Toyota. Across the street at Rosenthal Honda, the rival Honda Civic Hybrid is in ready supply -- 11 cars sat in the sun on a recent morning.
The Prius and Civic have similar new technologies, so it's not just fuel efficiency that's causing drivers to flock to Toyota's hybrid. "The Prius is a fashion statement," said Art Spinella, a consultant with CNW Marketing Research who surveys car-buying trends. "It looks different. Other people know the driver is driving a hybrid vehicle. It clearly makes a bigger statement about the person than does the Civic, which basically looks like a Civic."
"The basic reason I liked the Prius above the Honda is I just thought it was a much cooler-looking car," said Jeff Kash, 47, a West Hills, Calif., middle-school teacher who created a Web site to celebrate his 2004 Prius. "The Honda Civic Hybrid is a nice car, but it's boring."
(Of course I sited other reasons for liking the Prius better, but this is the only thing he decided to print.)
Read entire article by clicking this link.
Jeff
Toyota's Prius Proving to Be the Hotter Ride in Hybrids
Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by jkash, Aug 22, 2004.