I finally made the jump, after loving the Prius for several years. I traded my Escalade ESV last week and got the new Prius IV with the solar roof. Just love it! To be candid, I trade about every 6 mos. Have had several Mercedes, Volvos, Suburbans, Escalades, VWs...everything. I already like the Prius better than anything I've ever had. In fact, already put 1,000 miles on it this week! I'm in real estate, so it's an awfully nice feeling not to think (as I did in the Escalade)"is it worth $30 to drive there." More over, I just think it's such better PR in this economy to drive a more understated vehicle. So many of my clients are going through devestating times- job losses, foreclosures, etc. To drive up in a $70k Escalade looks out of touch and ridiculous in these times. I keep thinking the "newness" will wear off and we won't want to be in it every minute....but...maybe not! Another thrilled Prius driver.