Since the event yesterday, I'm really starting to wonder what exactly Toyota was thinking with the pricing here. The Advanced model, which carries a $7k premium, adds these amazing features: DRCC PCS HUD SafetyConnect (3-year subscription included) Larger screen with split-screen capability Two additional speakers with GreenEdge technology XM Data services (traffic, weather, fuel prices, sports, and stocks) (3-year subscription included) Entune Plug-in Hybrid Applications: Charge Management, Remote Air Conditioning System, Charging Station Map, Vehicle Finder, and Eco Dashboard. Auto-dimming mirror with HomeLink SofTex seats with 8-way power driver's seat LED headlights + fog lights HDD (as opposed to standard definition) Navigation which is updateable over-the-air with an active Entune subscription Note the absence of LKA, solar roof, AGPS, or Prius PLUS. To me personally, the leather, XM, and larger screen are completely useless. The speakers and power on the seat are "nice to have". Everything else is not worth anywhere near $7k, or even $5k, to me personally. Thoughts?