There's a couple of interesting and conflicting facts spinning around us now as we come to the end of this Gen's lifecycle. I think that Toyota will bring out the next Gen in about 18 months, i.e. Oct 2009.
But here are some things that the marketers will have to balance, and we may have to accept or not accept.
The NA market is by far the largest market for the Prius.
The US$ is in freefall due to multiple issues. It has lost about 20% to the yen in two years. That normally would mean a 20% price increase. It's a business not a charity.
The CA$ is gaining strength every year vs the US$.
The Volt is now rumored to be in the $35000 range which is ~50% over the range of a normal Prius.
From Toyota's Open Road Blog on the diesel vs HSD issue this tidbit....
Converted directly that puts a Prius at about $41000!!!! I don't know how much of that is tax but it can't be $20000 worth. Yes the Europeans are willing to pay a lot more for their vehicles but sending the bulk of the Prius' to NA seems like a huge waste of potential profit.
The Highlander Hybrid pricing for the new model jumped about $4000 when the new Gen came out.
Fuel is going nowhere but upward which increases the demand for the most fuel efficient models. In two years if fuel is averaging $4.00 a gal with a peak near $5.00 just finding a Prius may be the hard part...again.
My expectation if nothing changes......our prices for the next Gen go up from about $25000 to about $29000 for a 'typical model' topping out above $35000 for the top trim.
Comments?
What might we expect in the coming years price-wise
Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by DeadPhish, Apr 8, 2008.
Comments
Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by DeadPhish, Apr 8, 2008.
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