So I've now read a couple different reviews (online and print), all of which say its a good overall car, but not worth the price. Most of them compare it to the Yaris (which, yes I know its based off of), and state that the $5,000-$7,000 difference for just having a hybrid will take too long to pay off and to just get the Yaris with 32mpg vs 50. First off, I just went to the Toyota site and compared the Yaris 5 door SE to the Prius C Four, and the price difference is only $6,000. So In my opinion, although the outside is based off the Yaris, I think the inside is a lot better. I have the four, but leather seats, heated seats, tighter turning radius, more cargo room, and navigation with entune, are all easily worth the difference. You figure a navigation and entune upgrade on a regular car costs about $2500-3000 right there. They are right about one thing, the combined fuel economy is 32 vs. 50, which computes to about $675 more in fuel costs if you drive 15000 miles in a year at $4/gal (would take almost 9 years to break even). In the end, the Prius C is really only about $3000 more if you want a car with navigation and entune. So it will take only 4.5 years to pay the difference in gas, and this is assuming gas stays at $4/gal. If it goes up to $5 this summer or the next, you can cut that down to probably 3 years. Sorry guys, I just had to get that off my chest, it was bugging me!