Interesting article.

Everything I read in the article and from other people I've heard from says that the domestic car makers suffer from an image problem. Mostly self induced.

If they would just make a quality car instead of trying to sell there cars at the lowest prices they would be fine. Everyone wants a quality car and obviously they are willing to pay for it. What I don't see is that the domestics want to do anything about it. They just want the quick buck, even if it hurts their image. Toyota on the other hand look for the the long term solution.

My brother rode in my car for the first time last week and said he can see why Toyota is out selling the other car companies.

P.S. I like your sig, Rufaro. Much better than the other one.

Interesting read. I'm not convinced that the Prius is really a big part of the overall success of Toyota (more of a side effect of their strategy, that is now paying dividends). I also don't think most people see Toyota as a "green" company. Sure they have now has the greenest car but the rest of their line-up is not that green and the Tundra.... sigh :-(

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Here's why:
1. they compete in every segment of the car market including some segments where there is no other competition or very little (hybrids)
2. they enjoy non-unionized labor
3. they adhere to stricter quality standards
4. they use highly efficient and newer factories than can handle many models of cars instead of just one
5. they are tighter with their suppiers and work more efficiently with them
6. they LISTEN BETTER to the marketplace where they are competing
7. they tend to care about their customer and product better (especially their Lexus line)


I own 4 Toyota products currently and one german
07 RAV4
06 Prius
04 Sienna
02 LS430

IMO long term planning beats short term vision. GM's philosophy of "if we build it, they will buy it" has just about run its course. GM just about abandoned the small car market. GM abandoned the hybrid and electric markets. Now they have to play catch up without the resources to reinvest in the company. Their solution? Buy market share by buying Chrysler. That's real innovation. I don't think they have the talent or commitment to design and produce a high quality product.

I've heard this as well and it will be interesting as the new Corolla and Highlander come in later in the year in addition to a redesigned xB and all new xD Scions coming out very soon. It should be a great year for Toyota, however I still don't think they'll make #1 for just a little while more longer.