1. Attachments are working again! Check out this thread for more details and to report any other bugs.

Prius Sales Up In Spite of Recall

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Danny, Mar 2, 2010.

  1. Danny

    Danny Admin/Founder
    Staff Member

    Joined:
    Nov 24, 2003
    7,093
    2,108
    1,174
    Location:
    Charlotte, NC
    Vehicle:
    2013 Prius Plug-in
    Model:
    Plug-in Base
    Expect to see Toyota Prius sales plummet after the ABS brake recall in February? Fat chance. Prius sales were up 10% in February 2010 compared to February 2009. Not as great of a % jump over the previous year, but not a huge drop when compared to January's 13% sales increase. About 80% of the hybrids Toyota sold in February were Prius hybrids. For those of you hoping to jump into a Prius while no one is buying them, well, better keep waiting. Press release below: Toyota Reports February Sales Click here for the February 2010 Sales Chart TORRANCE, Calif. (March 2, 2010) – Toyota Motor Sales (TMS), U.S.A., Inc., today reported February sales of 100,027 vehicles. With equal selling days in February 2009 and 2010, sales were down 8.7 percent from the year-ago month on a daily selling rate and unadjusted raw volume basis. The Toyota Division posted February sales of 86,240 units, a decrease of 10.6 percent from the same period last year. The Lexus Division reported February sales of 13,787 units, an increase of 5.2 percent over the year-ago month. Toyota Division Toyota Division passenger cars recorded sales of 52,827 units, a decrease of 10.3 percent from last February. Passenger car sales were led by Corolla with sales of 16,996 units for the month. Camry and Camry Hybrid posted combined February sales of 16,552 units. The Prius mid-size gas-electric hybrid posted February sales of 7,968 units, up 10.2 percent over the year-ago month. Venza reported sales of 3,414 units for the month. Toyota Division light trucks posted sales of 33,413 units in February. Light truck sales were led by the Tacoma mid-size pickup, which reported sales of 8,325 units for the month, up 5.7 percent over last February. The RAV4 compact SUV recorded monthly sales of 6,799 units. Highlander and Highlander Hybrid posted combined sales of 3,615 units for the month. The all-new 4Runner reported February sales of 2,973 units, up 54.7 percent over the year-ago month. The Tundra full-size pickup recorded sales of 5,468 units. Scion posted February sales of 3,027 units. The xB urban utility vehicle led the way with sales of 1,539 units. The tC sports coupe posted February sales of 860 units. The xD reported sales of 628 units for the month. Lexus DivisionLexus reported passenger car sales of 6,366 units, up 4.5 percent over the year-ago month. Lexus passenger car sales were led by the recently revised ES 350 entry luxury sedan which posted sales of 2,349 units. The IS luxury sports sedan reported combined sales of 1,991 units. The HS 250h luxury hybrid sedan recorded February sales of 712 units. Lexus light trucks recorded sales of 7,421 units, up 5.8 percent over last February. Lexus sales were led by the RX, which posted combined February sales of 5,694 units. The all-new GX mid-size luxury utility vehicle reported sales of 1,473 units. TMS HybridsTMS posted February sales of 10,957 hybrid vehicles. Toyota Division posted sales of 9,318 hybrids for the month. Lexus Division reported sales 1,639 hybrids in February. There were 24 selling days this month and last February.
     
  2. bisco

    bisco cookie crumbler

    Joined:
    May 11, 2005
    108,876
    49,470
    0
    Location:
    boston
    Vehicle:
    2012 Prius Plug-in
    Model:
    Plug-in Base
    oh well, i guess i'll wait for the phev.:mad:
     
  3. smartalec89

    smartalec89 The Official Alaskan

    Joined:
    Nov 16, 2008
    133
    5
    15
    Location:
    anchorage, alaska
    Vehicle:
    2009 Prius
    Model:
    N/A
    And this just provides further evidence to the fact that despite recalling 8.5 million vehicles, most people would rather drive a car made by Toyota than be caught dead in a car made by GM.
     
  4. Eoin

    Eoin Active Member

    Joined:
    Oct 6, 2009
    593
    116
    0
    Location:
    Long Island
    Vehicle:
    2010 Prius
    Model:
    IV
    If Camrys and Corollas are being offered with zero interest for 60 months, why not Priuses?
     
  5. qbee42

    qbee42 My other car is a boat

    Joined:
    Mar 2, 2006
    18,058
    3,074
    7
    Location:
    Northern Michigan
    Vehicle:
    2006 Prius
    Read the first post: therein lies your answer.

    Tom
     
  6. snead_c

    snead_c Jam Ma's Car

    Joined:
    Nov 18, 2008
    667
    58
    0
    Location:
    Hendersonville
    Vehicle:
    2013 Prius
    Model:
    Four
  7. Eoin

    Eoin Active Member

    Joined:
    Oct 6, 2009
    593
    116
    0
    Location:
    Long Island
    Vehicle:
    2010 Prius
    Model:
    IV
    I think Toyota should offer zero percent for 60 months on every model. Just to say "Thank you".
     
  8. qbee42

    qbee42 My other car is a boat

    Joined:
    Mar 2, 2006
    18,058
    3,074
    7
    Location:
    Northern Michigan
    Vehicle:
    2006 Prius
    I think Toyota should give me a 2010 just because I'm a nice guy.

    Tom
     
  9. snead_c

    snead_c Jam Ma's Car

    Joined:
    Nov 18, 2008
    667
    58
    0
    Location:
    Hendersonville
    Vehicle:
    2013 Prius
    Model:
    Four
    I'm voting with you Tom ! :rolleyes:
     
  10. halfmoonray

    halfmoonray New Member

    Joined:
    Feb 25, 2010
    74
    5
    0
    Location:
    California
    Vehicle:
    2010 Prius
    Model:
    IV
    even though prius sales are up overall toyota sales are down from last year and down compared to the rest of the auto industry which saw an increase

    This does not mean that they are not desperate to sell you a prius and will deal.

    it's their way to boost sales--through the prius.
     
  11. justaguy

    justaguy New Member

    Joined:
    Feb 16, 2010
    136
    2
    0
    Location:
    california
    Vehicle:
    2010 Prius
    Model:
    II
    I think that toyota being in the news with all the negative publicity, is free publicity for them and people gaining interested in the Prius. Which is a reliable and bargain car for Toyota, after the recall.
     
  12. bisco

    bisco cookie crumbler

    Joined:
    May 11, 2005
    108,876
    49,470
    0
    Location:
    boston
    Vehicle:
    2012 Prius Plug-in
    Model:
    Plug-in Base
    you'll have to answer to malorn for that one!
     
  13. zenMachine

    zenMachine Just another Onionhead

    Joined:
    Mar 3, 2007
    3,355
    300
    0
    Location:
    Texas
    Vehicle:
    2007 Prius
    "February was a pretty strong sales result," said Stephen Beatty, managing director of Toyota Canada International.

    "Admittedly, February last year was not one of the better months in the Canadian auto industry, but we had a number of models that recorded their best ever February sales."

    Those models included the Corolla, the RAV4 and the Prius, all of which were part of a massive recall by Toyota in late January due to a faulty accelerator pedal mechanism.

    "It is hard to explain," said DesRosiers, " ... the consumer appears to be giving them the benefit of the doubt, at least for now. I also suspect there is some backlash in Canada to the treatment Toyota is getting by the politicians in the U.S."

    Canadian auto sales surge in February, Toyota up | Reuters
     
  14. bwilson4web

    bwilson4web BMW i3 and Model 3

    Joined:
    Nov 25, 2005
    27,397
    15,518
    0
    Location:
    Huntsville AL
    Vehicle:
    2018 Tesla Model 3
    Model:
    Prime Plus
    In a plush executive office lined with aircraft paintings, the executive is turning a model of their next car in his hands. The intercom comes on and a secretary says:

    "Mr. Lutz, the February Toyota sales numbers are here."

    "Send them in!" bellows the executive.

    In comes a minion holding the sales report but with a confused look.

    "Well! Did we crush Toyota?" Lutz asks.

    "Well sir, it is good news and bad news." squeeked the minion.

    "Give me the good news!" Lutz shouts.

    "It seems Toyota sales are all down except for one model."

    "And the bad news?" Lutz asks.

    "Prius sales are up 10%."

    <The minion is seen in uncoordinated flight out the door followed by the sales report.>

    Bob Wilson
     
  15. PriusSport

    PriusSport senior member

    Joined:
    May 20, 2008
    1,498
    88
    0
    Location:
    SE PA
    Vehicle:
    2013 Prius
    Model:
    Three
    Why is Toyota the only car company that "apologizes" when they have a recall?
    GM just recalled 1.4M vehicles--no apologies there. GM should apologize for a generation of bad management.

    The Canadians seem to have the right perspective on what's happening in the U.S.
     
  16. apriusfan

    apriusfan New Member

    Joined:
    Apr 8, 2007
    6,050
    205
    0
    Location:
    S.F. Bay Area
    Vehicle:
    2007 Prius
    Prius sales gains alone won't make Toyota profitable. If they are going to be a profitable company, they are going to have to get the sales engine going. Continued sales declines without sizing the rest of the company to the real sustainable sales level is not sustainable.
     
  17. mad-dog-one

    mad-dog-one Prius Enthusiast

    Joined:
    Dec 31, 2009
    1,181
    420
    0
    Location:
    Whereabouts Unknown
    Vehicle:
    2017 Prius Prime
    Model:
    ----USA----

    I'm sure the media will find some way to put a negative spin on this story too.
     
  18. bisco

    bisco cookie crumbler

    Joined:
    May 11, 2005
    108,876
    49,470
    0
    Location:
    boston
    Vehicle:
    2012 Prius Plug-in
    Model:
    Plug-in Base
    profits shmofits! just keep making great cars. gm makes crap, loses money and bob klutz still has his job. is it a job if you don't do anything useful?:eek:
     
  19. F512M

    F512M Member

    Joined:
    Dec 23, 2009
    415
    13
    0
    Location:
    Laguna
    Vehicle:
    2010 Prius
    Model:
    V

    +1, that's true and they know that. That's why we're seeing 0% interest or low lease rates on Camry's, Corolla's and other Toyotas.
     
  20. apriusfan

    apriusfan New Member

    Joined:
    Apr 8, 2007
    6,050
    205
    0
    Location:
    S.F. Bay Area
    Vehicle:
    2007 Prius
    There is one minor qualification - Toyota is not majority-owned by the U.S. taxpayer (or the Japanese taxpayer, AFIK).