TMC Announces Fifth Toyota Environmental Action Plan

Toyota City, Japan, August 25, 2010 — Toyota Motor Corporation (TMC) announces the Fifth Toyota Environmental Action Plan, which sets out specific actions to be implemented from FY2011 through FY2015.

The plan is based on TMC's environmental principles of contributing to the growth of a sustainable society and Earth through manufacturing that is in harmony with the environment, making cars and offering quality products and services.

Outline of Fifth Toyota Environmental Action Plan

1. Themes and management of the initiatives
   TMC has established three key environmental-action themes: 1) Establishing a low-carbon society, 2) establishing a recycling-based society and 3) protecting the environment and creating a society in harmony with nature. TMC will also formulate programs, specific steps and objectives and promote comprehensive environmental management within development, engineering, procurement, production, logistics, sales and recycling.
   
2. Main new actions
   
   • Develop next-generation vehicles that use electricity for propulsion and ensure wider market acceptance of the vehicles based on their characteristics.
   • Promote effective use of resources on a global basis.
   • Strengthen the management of chemical substances in products.

The plan will also be communicated to Toyota subsidiaries and affiliates around the world via Toyota environment committees in Europe, North America, South America, Asia Pacific, China and South Africa.

Further details of the plan are outlined in The Fifth Toyota Environmental Action Plan (FY2011-FY2015) Summary.

• HV: Aim to achieve annual sales volume of 1 million units and total accumulated sales volume of 5 million units in the early 2010s.
  Further develop HV technologies and stimulate the HV market by introducing new models and expand field.
• PHV: Promote as HV with EV drive for daily use; launch in 2012 and aim for annual sales in the tens of thousands
• EV: Promote as vehicle for short-distance use; launch in 2012
• FC: Develop a next generation FC vehicle and market it for mid-long distance use

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Ken@Japan