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2012 Prius v Starts at $26,400; Coming late October

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Danny, Sep 15, 2011.

  1. Danny

    Danny Admin/Founder
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    The Prius v will be arriving in late October and will be priced starting at $26,400 and top out at $29,990 (plus $5,580 for the Advanced Technology package). Full details from Toyota below.
    The first new member of the Prius Family, the Prius v, will meet the needs of growing families with active lifestyles while providing the same attributes traditionally found in the Prius DNA including Toyota’s Hybrid Synergy Drive. The Prius v will provide 58 percent more cargo space than the Prius Liftback, and at 34.3 cubic feet, it has more cargo room than 80 percent of the small SUVs on the road today. Despite the spaciousness of a family friendly midsize vehicle, the Prius v will deliver estimated EPA fuel economy ratings of 44 mpg city, 40 mpg highway and 42 mpg combined, the highest fuel efficiency of any crossover, SUV or wagon on the market. The Prius v will have three configurations to help provide an easy ordering process, the value-driven Prius v Two, the well-equipped Three, and the premium level Five. All Prius v models come equipped with a wealth of standard comfort and convenience features including a new 6.1-inch Display Audio system with integrated backup camera, Bluetooth® and USB port, 16-inch alloy wheels with wheel covers, single-dial climate control, EV/ECO/Power modes, driver door Smart Key System, instrument panel with driver feedback displays, Toyota’s Star Safety System [which includes the Anti-lock Braking System (ABS), Electronic Brake-force Distribution (EBD), Brake Assist (BA), Enhanced Vehicle Stability Control (VSC), Traction Control (TRAC) and Smart Stop Technology], 60/40 split sliding and reclining rear seat, comfortable driver seating with power lumbar support and much more. The Prius v Three adds standard Display Audio with Navigation and the Entune1TM multimedia system (includes SiriusXMTM Satellite Radio with 90-day trial subscription, HD Radio® with iTunes® Tagging and text-to-speech with programmed and customizable test responses). In addition to standard features on the Prius v Two and Three, the Prius v Five adds standard SofTex-trimmed seats, heated front seats, three-door Smart Key, 17-inch alloy wheels, LED headlamps, fog lamps and more. The base MSRP for the Prius v are $26,400 for the Prius v Two model, $27,165 for the Prius v Three, and $29,990 for the Prius v Five. The Prius v will arrive at Toyota dealerships in late October.​

     
  2. TheJournalizer

    TheJournalizer New Member

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    Re: New Prius v info & pricing

    Is there any sort of info on a specified release date on these?
     
  3. Danny

    Danny Admin/Founder
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    A new story entry has been added:

    [drupal=999]2012 Prius v Starts at $26,400; Coming late October[/drupal]

     
  4. Clever Moniker

    Clever Moniker New Member

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    Re: New Prius v info & pricing

    He told me they'd be getting vehicles Nov 1. No guarantee of which one or accessories, but slowly streaming in starting then.
     
  5. ystasino

    ystasino Active Member

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    With interest (0%) the Mazda 5 will cost about $21k. With interest (5.99%) the Prius v will cost about $31k.

    At 15k miles per year and $3.65/ga it will take him 10 years to make up the difference in cost excluding inflation.

    Unless Toyota does 0% financing or the government provides incentives, this is a miss for a large number of families that will keep guzzling gas and buying older generation products. The pricing is a big miss in my opinion.
     
  6. ItsNotAboutTheMoney

    ItsNotAboutTheMoney EditProfOptInfoCustomUser Title

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    Excluding inflation, opportunity cost and resale value.

    However, sadly, Mazda only sell 2,000 mazda5s per month. But, I don't think they'll take many sales from that anyway because the people buying it in the USA will be using the utility it offers.

    I think they're really going after the crossover market and small SUV market, where Toyota's RAV4 and Venza are doing nothing. They'll also put a serious dent in the SportWagen TDI (which sells about 1,000 per month), if only because of VW's reliability record.
     
  7. spwolf

    spwolf Senior Member

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    rav4 is doing nothing? heh, rav4 is one of the best selling toyota's worldwide... and it sells great in usa, pre-quake where they were left without cars due to shortage of rollover chips.

    Prius v seems to be priced quite well compared to prius.
     
  8. yakapo

    yakapo New Member

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    My wife and I will probably end up buying a Honda fit instead ($15,000 msrp vs $26.4k). $11,000 is a lot of money to make up in gas. Actually in real world driving the 5 speed Fit averages about 35 mpg. Assuming I average about 45 with the Prius v I wonder how long it would take to make up the price difference in gas. lol.
     
  9. Quentin

    Quentin Member

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    Or you could buy a used Fit for $9k and pocket $6k. $6k buys a lot of gas and maintenance. ;)

    Going Prius to Prius v, it seems like there is a pretty small bump in price. A Prius Three with nav is $27,200. The v Three (with nav) is $27,100 (before destination, I expect). That seems completely reasonable to me.
     
  10. krelborne

    krelborne New Member

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    The v and the Fit are very different. The regular Prius is closer to the Fit. The upcoming C may be even closer (and it should be much cheaper).
     
  11. F8L

    F8L Protecting Habitat & AG Lands

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    I agree. You cannot compare the v to the Fit. They are entirely two different cars. The v is MUCH MUCH larger and better equipped with comfort and technology features. If all you care about is fuel economy and price then you are better off with a Fit or a Ford Fiesta. If you want cargo and seating room plus a more plush interior then look at the Prius II or III.
     
  12. hill

    hill High Fiber Member

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    As F8L says above (and put another way . . . )
    You can call the Honda Fit's mileage "35mpg real world" 'till the cows come home. EPA blended mpg between highway and city for the (stick shift) Fit is 31mpg & 29mpg for the automatic. And the Fit a compact. Even the regular Gen III is bigger ... being a mid sized sedan ... heck ... even the Gen II is bigger. So the Prius v is bigger still. But if you want to save even more $$ and get high mpg's you can get a used Honda 750 . . . . . ok it's a weird comparison . . . . but no weirder then comparing the Prius v to the Fit. Nothing wrong with buying a compact. Just sayin' ... you're comparing well equipped mid sized sedan-apples to compact stick shift-oranges.
     
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  13. web1b

    web1b Active Member

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    That doesn't make any sense. You understand that the V is not in the same size class, don't you? Why would anyone cross shop a Prius V with a Fit instead of another similar sized vehicle?
    Kind of like cross shopping an Avalon with a Corolla.
    It doesn't make sense to get a Prius V even compared to a standard Prius unless you need the extra cargo space and rear leg room.
     
  14. usbseawolf2000

    usbseawolf2000 HSD PhD

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    Yea, get the $15k Fit and save yourself $13k instead of getting the $28k Odyssey. ;)
     
  15. cwerdna

    cwerdna Senior Member

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    BTW, did anyone catch the model designation on the Prius v? Is it still a ZVW something?

    I totally forgot to check on all the cars. :( I'd imagine that the regular 2012 Prius should remain ZVW30 since it was just a minor refresh...
     
  16. billnchristy

    billnchristy Active Member

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    Fit should actually be a sub-compact.

    We have a Fiesta and a Prius and there is no way we could go smaller than the Prius for our "family" car. The Fiesta is an excellent commuter car and I consistently beat EPA city for a pretty much all city commute. My last tank was 38mpg with a 90mi highway trip and the other 300 miles local commuting.

    Again though...lack of space. When we take a trip the Prius trunk is fully loaded, if we take a day trip the Fiesta trunk is fully loaded. We are a family of 3.
     
  17. hill

    hill High Fiber Member

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    ... yes, I didn't want to sound too adversarial (one of my rare moments :p ) . . . so I didn't go there. But now that you've gone and oiled my chain - ok then . . . there's the whole Toyota vs Honda reliability thing:
    Honda to recall 97,000 Fit subcompact cars - Feb. 17, 2011
    I'm not saying the Prius v won't have any recalls . . . but heck it WOULD be a whole lot easier to push the Fit off to the side of the road.
    ;)

    .
     
  18. tranders

    tranders Junior Member

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    I haven't had the luxury of seeing a V in person, but based on the pics, I am disappointed in the rear hatch size. One of the major pluses in the Prius is the hatchback-style opening and the access it provides to what cargo space is available. It makes that limited cargo space considerably more usable (and, for me, is one of the main reasons our second prius was purchased). Volume is volume, but that hatch increases considerably "available volume", if you will. (I have the same beef with the 200h, but that's a different thread.)

    Will the V offer/support any kind of towing package? Perhaps it is unrealistic, but it would provide true competition with SUV/Crossovers.
     
  19. Tideland Prius

    Tideland Prius Moderator of the North
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    So based on your assessment of the standard Prius, why are you disappointed with the rear cargo area of the Prius v? It has 58% more cargo space with the rear seats up. The rear seats fold flat to expand to close to 68 cu. ft. The rear seats also move fore/aft so you can put large items in the trunk without folding the seats.
     
  20. F8L

    F8L Protecting Habitat & AG Lands

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    In addition to what Tideland posted, the added height of the hatchback area is a very important plus. There are many times that I couldn't fit an object into my car because the height of the object would conflict with the rear window. This includes carrying medium to large dogs.

    The rear seating area is much more spacious and creates even greater cargo volume when the seats are folded down. I was pretty impressed when viewing it this last weekend.