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Prius c tops Prius family sales in Australia in 2012

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Rob.au, Jan 25, 2013.

  1. Rob.au

    Rob.au Active Member

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    Well it's now officially official. Australia loves the c. :love:

    To set up context - I haven't been able to find figures for 2009, but Prius liftback sales have been declining here since their peak in 2008:

    2007 - 3176
    2008 - 3413
    2009 - ?
    2010 - 1611
    2011 - 822

    The Prius c went on sale in Australia in April, the v in May. Sales figures for 2012 were:

    Record Hybrid Sales For Toyota, Industry | news.toyota.com.au

    Prius c - 1883
    Prius v - 936
    Prius liftback - 861

    The rest of the press release from Toyota Australia makes for interesting reading, suggesting that the knuckle draggers in the motoring press might be off the pulse. Some highlights quoted from the release:
    • Local drivers bought an all-time high of 13,919 hybrid vehicles [of all makes] last year - an increase of more than 57.8 per cent on the previous year.
    • 44 per cent of hybrid vehicles were bought by private customers last year, compared with fewer than 29 per cent in 2011.
    • Toyota's tally of 10,787 petrol-electric hybrids delivered in 2012 represented almost five per cent of the company's total of 218,176 sales.
    It's also interesting to go back to a typical press report back in March -
    Toyota - Why Australians don't like hybrids | GoAuto

    I'm not sure what kind of expectations Toyota had internally, but beating the public figure by 50% has got to be something, though clearly the liftback is still struggling here, possibly losing sales to the v.
     
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  2. ItsNotAboutTheMoney

    ItsNotAboutTheMoney EditProfOptInfoCustomUser Title

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    Canada's seen the same thing. Small car for raw efficiency and wagon for cargo-carriers having more appeal. The Prius liftback isn't perceived to offer enough for its price and class.
     
  3. flamebird

    flamebird Junior Member

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    I think hybrids are finally becoming acceptable as mainstream vehicles, thanks in part to the successful Camry Hybrid. I get far fewer questions about the Prius these days as most people seem to have a basic understanding of how they work. I do think there is a local perception that the Prius liftback is overpriced - this might explain the success of cheaper models like the Prius C and Camry Hybrid.

    The motoring press is generally clueless when it comes to hybrids - they'll catch up, maybe.
     
  4. GrumpyCabbie

    GrumpyCabbie Senior Member

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    Is it because the traditional Prius is seen as a 'statement' car? People who want to be seen to be green?

    Yet the other hybrids such as the C and the Camry (why won't they sell the RHD Camry hybrid in the UK?) look like normal cars with all the benefits of a hybrid, without the statement baggage of the Prius. This has been discussed on the UK forums due to a fall in Prius sales despite record high fuel costs. The Auris hybrid is now selling in great numbers despite it being fugly and too small. The new Auris hybrid just released looks the business and has Prius beating fuel economy figures.

    Is it a market thing? In America the Prius is seen as green and people want to be seen to drive one but in the rest of the World many like the benefits of the Prius but not the statement it gives? That's why hybrid alternatives there are selling in greater numbers that the Prius?
     
  5. flamebird

    flamebird Junior Member

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    I think this is a major factor in Australia, yes. We have a tradition of large, powerful cars in this country and there are segments of society who would never consider anything that makes a "green" statement. Smaller, more economical vehicles are finally selling more than larger ones, which indicates a general change in sentiment.

    I have several friends who have said they want a Prius, but feel they would be laughed at. So vehicles like the Prius C (which looks a bit more mainstream) and the Camry Hybrid have much broader appeal.
     
  6. Rob.au

    Rob.au Active Member

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    These people aren't going to be queueing up to by a hybrid of any kind though. They want to see a V8 badge on their fender.

    I do agree the "normal" appearance of the Camry helps people past the appearance barrier, but I think your earlier answer was more like it. The Prius liftback in Australia is very much kitted out and priced as an upmarket car, leading to a price tag that really is high for its size. Both base model and the higher i-tech version come with stuff that sits around the US 4 and 5 trim levels and includes US options as standard, plus a couple of extras. The i-tech in particular has always been the car that Toyota Australia has always thrown a whole stack of tech into as standard, with the current model loaded up with LED headlights, solar ventiltion/moonroof, rain-sensing wipers, Dynamic Radar Cruise Control, Intelligent Park Assist, Head Up Display, auto-dimming review mirror and the Pre-Collision Safety System - all as part of the standard i-tech package - not as options.

    The listed Prius i-tech RRP is A$45,990, rising above A$50k on-road ($52.5-$53k US)

    The Camry hybrid - and the c and v for that matter - have better pricing for their respective classes.

    Then you also have the Lexus hybrid on the other side being more attractive to the luxury market, leaving the original flavour Prius squeezed in the middle.

    Speaking for myself, I've been interested in Prii for awhile, but the high price tag and large vehicle size put me off until the c turned up.
     
  7. Tideland Prius

    Tideland Prius Moderator of the North
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    Nice! This should be posted in the News forum for all to see!
     
  8. Agent J

    Agent J Hypoliterian

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    funny i don't see much Cs that often on Sydney roads. maybe 2 or 3 a week. It would be interesting which states bought the most hybrids per capita.
     
  9. spwolf

    spwolf Senior Member

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    It clearly shows how new Prius model raise overall sales of hybrid vehicles, dont just take Prius liftback sales.

    I think Corolla and Camry models in Aussie have a lot more chances to sell well... Corolla Hybrid is rumored to come later this year with new gen.
     
  10. Rob.au

    Rob.au Active Member

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    Agent J - don't forget you're looking at the total number of c's on the road in Australia - it's a pretty small number compared to anything and certainly compared to a decade of Prius sales on the road.
     
  11. Jaseun

    Jaseun Junior Member

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    Australia already has a slew of diesel cars that get great mileage without being overpriced. They also have many compact cars with small petrol engines that are very affordable to drive. Hybrids aren't a fad there.
     
  12. Sergiospl

    Sergiospl Senior Member

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    Toyota Camry Hybrid Surpasses Prius In Australian Sales | Reviews | Prices | Australian specifications
     
  13. GrumpyCabbie

    GrumpyCabbie Senior Member

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    I think you're selling more Prii than in the UK where we have double the population and more expensive petrol. I wonder how the price compares as the base Prii is only £100 less than the base Lexus CT200. I know which I'd go for out of the two. A nice Lexus badge :)
     
  14. bwilson4web

    bwilson4web BMW i3 and Model 3

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    Now we know: "Consumer Reports" must not be published in Australia . . . or believed!

    Bob Wilson
     
  15. AussieOwner

    AussieOwner Active Member

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    Since I put my gen III on the road as a taxi a year ago, there have only been two other liftbacks appearing as Sydney cabs. In the same period, there have been four v's appearing as cabs, and a whole slew of Camry hybrids. In fact, if the 2012 Camry hybrid had been available when I was buying the Prius, I would have gone for the Camry as my cab. There is one Toyota dealer trying very hard to get more Prius v's and Camry hybrids on the road as taxis, offering very good prices. They are not offering the same incentives for the liftback.

    I still average 2-3 queries on the Prius each day from my passengers, and most people are interested in the fuel costs.
     
  16. GrumpyCabbie

    GrumpyCabbie Senior Member

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    Doesn't the Camry have a really small boot? How could that be any use as a taxi? I'd have said the Prius was borderline for luggage, whereas the V or + is fine.

    You had any negative comments once they find out your fuel consumption?
     
  17. SmogSlide

    SmogSlide Member

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    Hi Grumpy,

    The boot space is generally not an issue as most other cars (e.g. Ford Falcon) have a LPG tank in the boot. In fact, I would argue HyCam has a much larger boot compare to a converted Falcon.

    Galaxy Nexus ? 2
     
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  18. Tideland Prius

    Tideland Prius Moderator of the North
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    Yet the Falcon LPG are wagons and the Camry's a sedan. Weird.
     
  19. Rob.au

    Rob.au Active Member

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    Most of the Falcon taxis here are sedans - the LPG conversion may well be aftermarket... and it really does have a negative impact on their luggage space.

    On the sales figures, comparing the year end 2012 to the 31 March update give these three month figures for the c and v:

    Prius c - 617
    Prius v - 255

    Still seem to be selling at a reasonable rate, though I must say my local dealer now always has at least one c on the lot, normally two, when they rarely used to have them hanging about. They seem to always be the Graphite colour.
     
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  20. Rob.au

    Rob.au Active Member

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