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Toyota introducing Level 1?

Discussion in 'Gen 4 Prius Main Forum' started by Mendel Leisk, Apr 14, 2017.

  1. Mendel Leisk

    Mendel Leisk Senior Member

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  2. bisco

    bisco cookie crumbler

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    ionic? i wonder if it will be available in all geographic area's.
     
  3. Ashlem

    Ashlem Senior Member

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    Toyota Prius One: stripped-down hybrid added at lower price

    So, you think this may help boost Prius sales any?
     
  4. bhtooefr

    bhtooefr Senior Member

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    It's actually a really interesting trim level, looking at how it's equipped.

    Might help fleet sales, but I don't think normal buyers will go for it. Their problem isn't that the Prius is too expensive, it's that it's a Prius.
     
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  5. bisco

    bisco cookie crumbler

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    no. of all the issues gen 4 is facing, i don't think price is one of them. they might be concerned about a certain korean company though.
     
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  6. bhtooefr

    bhtooefr Senior Member

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    Oh, and the addition of standard BSM and RCTA to the Two (Eco) and Three (Touring), where it wasn't available previously, and addition of standard parking assist to those trims, where it also wasn't available, and the Four (Touring), where it was optional, is also interesting. I still don't think it'll help sales much there, but still.
     
  7. pakitt

    pakitt Senior Member

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    And in Europe they introduce the base model of the Prime at 12k€ more than the base model of the Prius, and with a smaller entertainment system screen (the same size as on the Prius).
    Toyota's marketing team in Brussel for Europe, clearly have lost their mind. Nobody will buy a Prime in Europe ever, as no government incentive will help sell it...
     
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  8. Trollbait

    Trollbait It's a D&D thing

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    This is a move to cut losses to the Ioniq. There is now a One that is a Two Eco without the lithium battery for the lower price, and bringing the BSM and RCTA to the lower trims leaves the the ten way power seat as the big advantage of the Ioniq SEL.

    Didn't Toyota offer the gen2 One up to the public in response to the Insight2, or was it just a price cut? Either way, I think the Ioniq is more compelling a product to cross shoppers than the Insight2 was.
     
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  9. bisco

    bisco cookie crumbler

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    it was a very effective price cut. like honda, it will depend on whether hyundai has built a competitive vehicle, or a 'me too' 3 grades lower.
     
    #9 bisco, Apr 14, 2017
    Last edited: Apr 14, 2017
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  10. DonDNH

    DonDNH Senior Member

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    These 3 items must add up to maybe $400. I wonder what else is missing or is Toyota eliminating the rebates as well.
     
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  11. bhtooefr

    bhtooefr Senior Member

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    Also with single-color wheel covers (just like Two), without the IR-cut windshield, without pockets on the backs of the front seats, and with one-door smart-key (Two Eco gets three-door, making it a very compelling trim for the tiny price premium over Two, if you don't care about the spare tire or wiper that Two has and One/Two Eco doesn't).
     
  12. Prodigyplace

    Prodigyplace Senior Member

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    I remember reading a few places there was a Gen 4 Trim 1 for fleet buyers. It looks like they decided to release it more widely. So which one will actually be sold nationwide first? The Prime or the Trim One Gen 4?
     
  13. Munpot42

    Munpot42 Senior Member

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    Wasn't Hyundai caught "fudging" their estimated MPG numbers a while back, I wonder which car is more fuel efficient, Prius or the new Hyundai hybrid? I'm guessing real world numbers would favor the Prius, we will know soon enough.
     
  14. iplug

    iplug Senior Member

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    Lower entry level trim/price is unlikely to produce a huge boost to sales, but as noted likely a needed competive move with the Ioniq entering the stage.

    How much it increases sales remains to be determined, but the market for who buys hybrids today is different than the pre-plug-in days. If the trim 1 level opens up the Prius hybrid lineup to lower budget customers, there may be sales conquests to those whose primary goal is an affordable new car with a strong reputation for reliability, safety, and low maintenance costs.

    Also great that none of the standard safety features were cut. That's better than the trim 2 level just a year ago. Customers win again.
     
  15. Mendel Leisk

    Mendel Leisk Senior Member

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    It's interesting how the lack of spare is a "feature" of level 4.
     
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  16. Pijoto

    Pijoto Active Member

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    Doubt even half that amount...there's gotta be a bigger catch. I don't see the point of this model, since rebates offered on the Two, usually makes up for that $1,200 in savings, unless the One is also offered those rebates as well.

    Would be interesting to see if there is any MPG improvements from lack of spare tire weight and improved Aero from the deleted rear wiper, like in the Eco.
     
  17. Mendel Leisk

    Mendel Leisk Senior Member

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    My linked article hints there's other differences, doesn't detail though.
     
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  18. Prodigyplace

    Prodigyplace Senior Member

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  19. bhtooefr

    bhtooefr Senior Member

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    Then what did those of us with early-production 2016s pay, the early, early, early adopter fee? :p

    Granted, I specifically sought out a car without TSS-P, but let's see, what's changed so far (ignoring the Prime, seeing as I bought my Liftback well after the Prime's announcement)...

    February 2016: Instrument cluster and head unit gained ability to switch between mi and km
    MY2017: TSS-P standard (instead of having to get a Three or higher plus ATP)
    April 2017: BSM and RCTA standard on Two, Two Eco, Three, Three Touring (instead of having to get a Four or Four Touring), ICS and IPA standard on Two and higher (instead of having to get PCP on a Four or Four Touring)
     
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  20. Prodigyplace

    Prodigyplace Senior Member

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    You missed the improved headlights on the 2017 according to the Insurance Institute testing & ratings.