Far too early to call for the return of the sedan. Camry hybrid sales only beat the Rav4 hybrid because it no longer has an ICE option. The Rav4 line up outsold the Camry by 45K. Without outside influence, annual Camry sales for 2025 will be around that of previous years, which have been 100k less than the Rav4. So far, it has seen a greater sales drop than the Rav4. The US Crown sedan dropped 70%. It appears those buyers have moved to the Signia. Also looks like Highlander buyers are opting for the bigger one.
Toyota Motor North America Reports June, Second Quarter 2025 U.S. Sales Results - Toyota USA Newsroom Well the big winners in the 1st half of the 2025 calendar year are the people movers. The Toyota Sienna kept its 3rd spot and the Toyota Grand Highlander Hybrid moved up to the number 4 spot. The Toyota Camry (now sold as only hybrid) retained it's number 1 spot. So now that we have the Camry being sold as only hybrid, we can ask the question, did it's sale suffer? Quick answer is no. The 1st half of 2024 included Camry sales that were V6 as well as I4 gas only models and the number went up slightly for 2025 even though there were 2 less selling days in 2025: 155,289 to 155,242 or .1%. Total 2025 Camry sales included a few left over gas only models and were 155,330. For this report, the Lexus model designations for hybrids (HEV), plug-in hybrids (PHEV), fuel cell electric (FCEV) and battery electric (BEV) can look confusing so I put in a 3rd column for type. This allows you to filter and/or sort via that column. Yes I already know that some of us do not like the term hybrid electric vehicle (HEV) but just following Toyota's convention. Let me know if this useful or not. Place Vehicle Type Number Sold (Calendar YTD) 1 1 Toyota Camry HEV 155289 2 2 Toyota RAV4 Hybrid HEV 95813 3 3 Toyota Sienna HEV 52775 4 4 Toyota Grand Highlander Hybrid HEV 31481 5 5 Toyota Corolla Hybrid HEV 27554 6 6 Toyota Land Cruiser HEV 27336 7 7 Toyota Prius HEV 26221 8 8 Lexus RX Hybrid HEV 21507 9 9 Toyota Corolla Cross Hybrid HEV 17992 10 10 Lexus NX 350h HEV 15450 11 11 Toyota Highlander Hybrid HEV 15378 12 12 Toyota Tacoma Hybrid HEV 14282 13 13 Toyota Tundra Hybrid HEV 13430 14 14 Toyota Crown Signia HEV 12282 15 15 Toyota Sequoia HEV 12222 16 16 Toyota RAV4 Plug-in Hybrid PHEV 11357 17 17 Toyota bZ4X BEV 9249 18 18 Lexus ES Hybrid HEV 8509 19 19 Toyota Prius Plug-in Hybrid PHEV 7624 20 20 Toyota 4Runner Hybrid HEV 5651 21 21 Toyota Crown HEV 5054 22 22 Lexus UX HEV 5001 23 23 Lexus TX 500h HEV 4364 24 24 Lexus NX 450h+ PHEV 4230 25 25 Lexus RZ BEV 3779 26 26 Lexus RX 450h+ PHEV 3449 27 27 Lexus LX 700h HEV 1158 28 28 Toyota Venza HEV 692 29 29 Lexus TX 550h+ PHEV 427 30 30 Toyota Mirai FCEV 46 31 31 Lexus LS 500h HEV 24 32 32 Lexus LC 500h HEV 7 Special note: Of all the hybrids being sold, the Toyota Grand Highlander Hybrid, Lexus RX Hybrid, and Toyota Crown have 2 different hybrid power trains and are lumped together by Toyota/Lexus. Highlights from this quarter: TMNA: June sales up 0.1 percent June electrified vehicle sales of 90,426, up 6.7 percent; represents 46.8 percent of total sales volume Second quarter sales up 7.2 percent Second quarter electrified vehicle sales of 320,817, up 29.7 percent; represents 48.1 percent of total sales volume 32 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands, the most among any automaker Lowest incentives among full-line manufacturers Toyota Division: June sales up 0.2 percent June electrified vehicle sales of 80,189, up 7.5 percent Second quarter sales up 7.1 percent Second quarter electrified vehicle sales of 285,793, up 32.7 percent Second quarter sales: Sienna up 73.9 percent Tacoma up 48.4 percent Camry up 10.6 percent GR Corolla up 17.4 percent Grand Highlander up 31.3 percent Lexus Division: June sales down 0.9 percent June electrified vehicle sales of 10,237, up 0.6 percent Second quarter sales up 8 .1 percent Second quarter electrified vehicle sales of 35,025, up 9.7 percent Second quarter sales: NX up 15.6 percent TX up 32.9 percent GX up 82.7 percent LX up 22.1 percent
Little confusing; by US sales, you mean Canada excluded? By "North America," you mean Canada and the US combined? I'd like to see the split.
Yeah the US site only gives out US sales from the Toyota Motor North America corporation. I'd love to be able to give out Canada numbers but Toyota Canada doesn't often break down sales nor do they offer a downloadable PDF like the US site does as @Tideland Prius can verify. Toyota Europe gives pretty detailed numbers for sales by models but again not by country. Here's as close to numbers as I can do: Toyota Canada Releases June and Q2 Sales Results June and Q2 Sales Toyota Canada Inc. (TCI) sold 73,346 vehicles during Q2, up 8.6% year over year and sold 22,059 vehicles in June 2025, up 17.2% from June 2024. Toyota division saw Q2 sales of 62,930 units sold, up 6.5% year over year and June sales of 18,924 units, up 19.7% from June 2024. Lexus division saw record Q2 sales of 10,416 units sold, up 23.5% year over year and record June sales of 3,135 units, up 4.3% from June 2024. Records for many nameplates The following nameplates saw Q2 or June records: Toyota: Prius Plug-in - Best Q2 & record June Corolla Hybrid – Best Quarter Ever & Best Month Sales Ever Camry Hybrid – June Record Corolla Cross Family – Best Quarter Ever & June Record Corolla Cross Gas – Best Quarter Ever & June Record RAV4 Family – Best Quarter Ever Grand Highlander Gas – Best June Record Grand Highlander Hybrid – Best Quarter Ever & June Record Sequoia Hybrid – Best Quarter Ever Sienna Hybrid – Best Quarter Ever Lexus: NX Family – Best Quarter Ever & June Record NX Hybrid – Best Q2 NX Plug-in – Best Quarter Ever & June Record RX Plug-in – Best Quarter Ever & June Record TX Family – June Record TX Gas - June Record TX Hybrid – Best Quarter Ever & Best Month Sales Ever GX - Best Quarter Ever & June Record
Haha ask Toyota how they got total Camry sales for the first half of 2025 of 155,330 versus 155,289 of what Toyota says are Camry Hybrid sales. I'm sure 11 ICE only somehow got through on dealer's lot for one reason or another, like weather, bankruptcy, rentals, etc.. They still sold 3 Venzas this June after being off the market since June of last year.
