What’s the Point of the Prius Any More? We Asked Toyota’s Deputy Chief Engineer

This news is already three years late, as the Gen 5 Prius has been outdated since the debut of Arene and TSS 4.0 on the 2026 RAV4 HEV/PHEV. There is a slight chance a Gen 5½ Prius with Arene and/or TSS 4.0 might arrive this fall, but we will see.

 

I suppose the point is that it was Toyotas flagship hybrid. probably tough to put it to bed. at least they are selling a little better, but I'm sure they've been cannibalized by all the other hybrids and Bev's.

 

Consumer Reports recently bought a 2026 RAV4 XLE Premium HEV and is already giving rave reviews. The only complaints are the large center console and the “trucky” interior design.

 

oh, I thought this was a prius thread, sorry!

 

Honestly, everything in that interview was said during the gen5 launch back at the end of 2022. Go back and read the first wave of press releases, interviews, and watch the initial press conference. It's not word-for-word, but it's super close.

 

Cool link, thanks!

 

The Rav4 does get great reviews, but none of those reviews suggest comparable handling. It's possible that SUV avoiders will want driving characteristic that aren't optimized in an SUV.

I would think that quite a few people would prefer a Corolla hybrid to a Prius just because the Corolla interior is so intuitive and normal. Part of the Prius cache is weirdness and the current model has enough weirdness to both repel and attract.

I've been in a Rav4 and bought a Sienna and in both I was struck by how far down I had to look to read the instrument cluster.

 

When the Prius becomes pointless...so does Priuschat.

 

If not for the popularity in Japan, I believe there wouldn't be a gen5. The availability of a Corolla hybrid in multiple flavors killed the no plug Prius in Europe. While the Corolla is available in Japan, it is sold through special stores, not the basic Toyota dealer.