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Pricing Coming Tomorrow? 2010 Base Price Slashed BELOW 2009 Base Price!

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Danny, Apr 20, 2009.

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  1. fuzzy1

    fuzzy1 Senior Member

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    It appears that it is intended to compete as strongly as possible against the Insight-II. If so, it is late because of the inherent delays caused by waiting for more detailed information about how Honda configured and/or priced the Insight.
     
    #21 fuzzy1, Apr 21, 2009
  2. Rybold

    Rybold globally warmed member

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    You ruined it ! Everyone thought it was going to be on Earth Day. Toyota was going to surprise everyone by releasing a day early. Now that you have removed the element of surprise, Toyota will now spin a wheel and obtain a randomly selected date in MAY to retain the element of surprise. :D

    ...or maybe they'll just announce it on Earth Day because the general public has no idea that there's even a new Prius coming. In doing so, the public will associate the new Prius with Earth Day and the environment. Toyota marketers understand the importance of that.
     
    #22 Rybold, Apr 21, 2009
  3. EZW1

    EZW1 Active Member

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    Yes, this is a classic marketing strategy. By cutting the price they open the door of interest and get people to come look at it and start buying it. Then when Toyota estimates interest to be ramping up, they will offer models with a higher price.

    I truely believe this move has nothing to do with the drop in sales of the 2009 model - it is purely a marketing move to get public interest in the new design ramping up.
     
    #23 EZW1, Apr 21, 2009
  4. fredthepostman

    fredthepostman Member

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    A lot of what you say makes a lot of sense but the primary reason is they have to compete with the Insight. If people perceive that Honda has something thats equal but cheaper, than Toyota will lose a lot of ground. Remember, not everyone is aware of all of the differences between the two cars.:)
     
    #24 fredthepostman, Apr 21, 2009
  5. patsparks

    patsparks An Aussie perspective

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    Fact is, if you intend to trade a Prius for a Prius, a drop in the retail price of a new Prius will wipe a similar amount off the value of your trade in. If you're not trading your current Prius for a new one you lose too, you lose the drop in value of your current car and don't benefit from the reduction in price of the 2010 Prius.

    If the price of a package II 2009 drops to $18,000 then how will you go trying to sell your 2007 or 2008 for more than the price of a new Prius?
     
    #25 patsparks, Apr 21, 2009
  6. fredthepostman

    fredthepostman Member

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    Hi Pat, Do you think the drop in the 2009 or 2010 will affect the trade-in price of a 2004 equally? I don't know what the current value of a 2004 is but I wouldn't think it would drop an equal amount. My guess is the price of gas is more important in the trade-in value. I do think this price drop benefits non Prius owners more. :)
     
    #26 fredthepostman, Apr 21, 2009
  7. Prius Team

    Prius Team Toyota Marketing USA

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    It's coming. Not long now.

    I recommend you check back every minute or so today. But don't waste too much time - shouldn't you be working? :hat:

    Doug Coleman
    Prius Product Manager
    Toyota Motor Sales, USA
     
    #27 Prius Team, Apr 21, 2009
    2 people like this.
  8. fredthepostman

    fredthepostman Member

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    This is starting to feel like work!!! Are we there yet? Are we there yet? Are we there yet?:D Anyway ,thanks for playing along.
     
    #28 fredthepostman, Apr 21, 2009
  9. rcsting

    rcsting Toyota Fanatic

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    This will be like March Madness. Productivity in the workplace be zero today :)
     
    #29 rcsting, Apr 21, 2009
  10. bestmapman

    bestmapman 04, 07 ,08, 09, 10, 16, 21 Prime

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    Where will it be posted, so we know where to look.
     
    #30 bestmapman, Apr 21, 2009
  11. PriusForThePeople

    PriusForThePeople Member

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    AHHHHHHHHHHHHH... You must enjoy teasing us!!! Yeah, where will it be posted?
     
    #31 PriusForThePeople, Apr 21, 2009
  12. fredthepostman

    fredthepostman Member

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    I think Doug has a little sadism in him!:D
     
    #32 fredthepostman, Apr 21, 2009
  13. DaveinOlyWA

    DaveinOlyWA 3rd Time was Solariffic!!

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    no work, day off. so ....

    MAKE MY DAY!!
     
    #33 DaveinOlyWA, Apr 21, 2009
  14. PriusForThePeople

    PriusForThePeople Member

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    :mad: He must...
     
    #34 PriusForThePeople, Apr 21, 2009
  15. ljbad4life

    ljbad4life New Member

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    wow, 21k for a brand new' 10 prius? dont the people that just bought an '09 feel cheated? I don't think the price of the prius will dip much, when my prius was totaled, it had 135k miles on it and the insurance company valued it at 15,600 (in jan). I bought the car used with 48k on it and for 17k. So 87k miles later my car was only worth about 1k less? I have no idea what car retains value like that. As i do car shopping I see 06-08 used prius(priuii?) selling for around 20k with around 50k miles on them.

    I take the sales dip with a grain of salt, because Toyota announced the new prius arrival in the spring, so many people 9like most people on this board) are waiting for the new 2010 to be released. The lower price point really puts the prius back in the running for me (it never was out of the running though :) ). I could get The 2010 Prius loaded for what some other cars start at base.
     
    #35 ljbad4life, Apr 21, 2009
  16. ScarGo

    ScarGo Common Sense Conservative

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    #36 ScarGo, Apr 21, 2009
  17. fredthepostman

    fredthepostman Member

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    #37 fredthepostman, Apr 21, 2009
  18. PriusForThePeople

    PriusForThePeople Member

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    I have 5 pages open!

    1. This Thread
    2. PriusChat Home
    3. Prius and Hybrid News Forum
    4. 2010 Prius Forum
    5. 2010 Toyota Prius Page (Toyota.com)
     
    #38 PriusForThePeople, Apr 21, 2009
  19. fredthepostman

    fredthepostman Member

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    You win!!!!!!!!!! PS- In 1 hour it will be the 22nd (Tokyo time)!:rockon:
     
    #39 fredthepostman, Apr 21, 2009
  20. PriusForThePeople

    PriusForThePeople Member

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    OOOOOOOOOO... Let's hope!!! :rockon:
     
    #40 PriusForThePeople, Apr 21, 2009
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