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Better Place

Discussion in 'EV (Electric Vehicle) Discussion' started by DaveinOlyWA, Mar 19, 2009.

  1. rpatterman

    rpatterman Thinking Progressive

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    ECOtality’s CEO, Jonathan Read, is a critic of Better Place’s plan to offer battery swapping. “First, it’s highly unlikely you will get a unitary [ie, one size fits all] battery among all manufacturers,†he said. “Batteries are proprietary and unique selling points for the companies—it was like herding cats just to get them all to agree to a single charging receptacle. Also, people are very personal about their vehicles and want to know that the battery they purchased and cared for is still in their car. If you could fast-charge your car in the same 10 minutes it takes to swap a battery pack, wouldn’t that make more sense?â€
     
  2. daniel

    daniel Cat Lovers Against the Bomb

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    As now, the one that generally had the shortest checkout lines of the stores within my neighborhood. Though there are a couple of stores that carry things I cannot get elsewhere, so I go to them when I want those things. I'll happily pay higher prices to avoid long lines.

    And since it costs a few pennies to "fill" my electric car, a free fill would not change my shopping choices. Of course, if I needed an opportunity charge, that would be a different matter. But I'd still pay the higher price to shop and fill at the store with the shortest checkout lines. Actually, I get in and out of the grocery store so fast, that regular (slow) charging would get me about 1/10 of a mile of range while I shopped.

    But I agree with you that charging stations will appear as EVs multiply on the roads. Either freebies to attract customers, or coin operated for profit. We'll probably see charging parking meters at some point: So much per hour to park, plus so much per kwh to charge. You'll pay ten times as much as your home rates, which will still be 1/4 what a gas car would cost to drive.
     
  3. daniel

    daniel Cat Lovers Against the Bomb

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    I agree 100%. I've been saying this all along. In addition to issues of the cost of swapping infrastructure.

    A bad battery can leave you stranded, and people will not trust the rental batteries.
     
  4. Fibb222

    Fibb222 New Member

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    Well if a company with hundreds of millions of dollars and top notch executives and engineers thinks that battery swap stations are a good idea and necessary, then I'd give them the benefit of the doubt that they've down their homework on this. We'll see.
     
  5. Fibb222

    Fibb222 New Member

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  6. DaveinOlyWA

    DaveinOlyWA 3rd Time was Solariffic!!

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    in the article, he definitely makes a compelling argument outlining the final business model when he would basically be marketing cars at a discount to use his charging network especially when comparing it to cellphone service.

    i can see it now, lease a vehicle on a 3 year exclusive contract and 8 cents per KWH, 5 years at 6 cents per KWH and 15 cents for a one year agreement.

    but like cellphone companies it will take years and a TON of money to get a viable and effective network... but after its in place he is right, the money will be rolling in big time
     
  7. JSH

    JSH Senior Member

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    You are assuming that Better Place has top notch executives and engineers. Until Better Place has an extensive battery-swapping network built, and is making money I'll assume they have a dreamer that is good at getting others to part with their money.

    I really don't see Better Place as any different that the multitude of start-up EV companies that build a prototype, raise capital, and then fold without ever tooling up and producing a car.

    The proof is in the result, not the plan.
     
  8. DaveinOlyWA

    DaveinOlyWA 3rd Time was Solariffic!!

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    sometimes. not always. some plans are so good that they attract BIG time long term capital. and that is what Better Place (so far, they seem to be doing very well raising money) will need. cellphone companies like AT&T and Verizon now charge premium prices because they now have the network built up but only after years of building without making any real money. now cellphone companies had the advantage of being in an industry that was expanding at an enormous rate which made making money not extremely tough because of questionable early industry practices.

    i think Better Place and others that go into field will make money if they can get market penetration or a product that stands above the crowd. Better Place may simply succeed because of the sheer force of will and abundant initial capital to invest.

    others will have to rely on revolutionary products... something much harder to produce.
     
  9. Fibb222

    Fibb222 New Member

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    Shai Agassi's bio is impressive. He's definitely got the chops to pull this off.
     
  10. Fibb222

    Fibb222 New Member

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    Better Place Pops the Hood, Gears Up for All-or-Nothing Rollout

     
  11. rpatterman

    rpatterman Thinking Progressive

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    "So, Better Place isn’t reserving basic charging infrastructure as a fall-back business — it’s all or nothing. As Goodman and sustainability strategy chief Sven Thesen explained yesterday, the “all” scenario includes subscription packages that include three types of charging services: A slow charge overnight and during the workday (managed by Better Place to tap variable energy sources like wind and reduce peak demand), a quick (45 minutes to an hour) charge when necessary, and then automated battery swapping for when drivers are on longer trips or in a big hurry. Better Place decided battery swapping is the only way drivers will be able to stick with old habits and make a seamless switch to electric cars."

    Lots of flaws in BP's logic:

    First, if I can fuel my car at the equivilent of $.50/gallon ($.10/kWh), why would they assume I need "to stick old habits"? If I can save 75% or more of my fueling costs, I can learn a couple new habits (plugging in over night, planning my driving distances, all pretty easy stuff).

    Second, they want to sell me a "subscription package" for my 3 possible re-charging scenarios: Over-night charging (85% of total), why do I need BP for that??? Mid-day 45 minute charges (18% of total), I expect my employer and favorite restaurant or shop will be able to provide that service (for a fee) without a "subscription". I don't want to drive to one of BP's charging stations, I want to recharge where I am!
    Battery swap for longer trips. Two comments. If I know I am traveling further than my EV range, I will either schedule time for a slower charge or take the ICE that day.

    Third, the infrastructure requirements for a workable battery swap is
    incredibile! If I am driving my EV150 on a 250 mile trip, what are the odds there will be a swap station where I need it?

    EVs will catch on slowly. The early buyers will be very willing to "plug in at night". As the numbers of EVs increase, so will the simple infrastructure improvements, every McDonalds will have 5 charging stations, if Home Depot wants my business they will provide a charge station.
    Over time the recharge times will drop and the battery ranges will improve. Before BP can possibly have a swap station everywhere necessary, they will not be necessary!

    I am all for EVs, but we do not need one corporation providing the infrastructure. The single biggest boost EV infrastructure needs, is to require time of day metering so that 85% of our vehicle fueling needs can come from the existing grid capacity.
     
  12. Fibb222

    Fibb222 New Member

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    The goal of Better Place is to replace most number of gas cars asap. You or I might be motivated to change our habits and plan more, but the average Joes and Marys may not - hindering EV sales.

    BP's charging stations will be numbered in the hundreds of thousands in any metro area. The idea is that they will be where you want to park.

    The software in the car will communicate with the driver and constantly gauge his/her intentions and relate the location of the most convenient swap station(s) to allow for trip completion. If they don't have enough swap stations, the plan of being able to liberate everyone from having to own a gas car will fail.

    If you don't need or want to deal with Better Place, nobody will be forcing you to at any point. Better Place is betting that most people will find the service worthwhile (cheap and convenient). A side benefit, 100% of the electricity they provide will be from renewable sources. Advocates of renewable energy can rest a little easier.

    I don't know if they can pull this off everywhere, but I hope they can.
     
  13. Fibb222

    Fibb222 New Member

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    2020 target for 350,000 electric cars - The Irish Times - Wed, Apr 29, 2009

    A bold prediction - I really like it....
     
  14. JSH

    JSH Senior Member

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  15. daniel

    daniel Cat Lovers Against the Bomb

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    I pay 6 cents per kWh at home now. How is he going to guarantee that price for five years? Oh, I know: The contract will require me to buy from him for 5 years, but will allow him to raise the price per kWh if, in his opinion, it is justified.

    Unless another company comes up with a system people like better, or a lot of places offer competitive recharging. Would you sign a contract obligating you to buy your gas from just one company for the next five years?

    And he's raised how many billions of dollars to put in a charging station everywhere anybody might want one?

    So the Better Place customer may have to drive 20 miles out of his way on a road trip to find a charging station, while the fellow who owns his car outright can stop at the roadside mom & pop store and have a coffee and a doughnut while their car charges, because as EVs proliferate, so will mom & pop fast-charge stations.
     
  16. Fibb222

    Fibb222 New Member

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    Not even BP has made that bold of a prediction (read the article to see who made it)

    And BP has been installing charging points in Israel for a while now. Also, the first battery swap station will be demonstrated in Japan in early May.
     
  17. Fibb222

    Fibb222 New Member

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    I think it's in the neighborhood of half a billion by now. But that's also for charging points. Not bad considering Nissan-Renault won't have the cars ready for a couple years yet.

    All the connections will be international standards so if on the rare occasion using a Mom and Pop operation is more convenient, go for it (but you're dreaming if you think fast charging will be available this century).
     
  18. DaveinOlyWA

    DaveinOlyWA 3rd Time was Solariffic!!

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    2nd) great you have a place to plug in at home or an employer who is willing to let you plug in as i do... dont make the assumption that everyone is as lucky. how many people do you know who pay for extra storage in their current living situation? i am in a situation where i might consider paying for a outside plug in just to get the extra garage space. would be a lot cheaper than moving which is pretty much our currrent plan.

    BP's option simply allows people living in apartments, condo's etc to plug in, or people like me who would like to use their garage for something else besides parking a car in there.

    2nd 2) sure it would be great to see businesses and employers step up and do the right thing, BUT... no sure that would be the most convenient thing. case in point. My employer allows me to plug in at work. there is a website that shows businesses and employers who allow EV's to plug in right?? nice publicity perk for the company right?? no brainer that i would be allowed to publish my Company's name on there as long as its clearly stated that the plug in option is for employee's only right?? (since every employer on the list now has the same stipulation)...well, submitted that request in July of 2008...still waiting for approval. after 3 followups. i really dont care any more. its their reputation, not mine.

    now one thing my employer does do is hand out free bus passes to anyone who is willing to park their car and ride the bus at least 3 times a week. there is little doubt that my employer would allow BP to install charging stations at BP's cost and then subsidize our cost to BP... that would eliminate my local employer from having to seek permission from a corporate entity 3000 miles away...something that is not quick, easy or anything else for that matter.

    3rd) it would be beyond naive to assume that BP has not fully examined the ranges of batteries, the emerging customer base and ideal location of the swap stations.

    all in all, we are talking about change on one of the grandest scales ever attempted... but then again, the manufacturing sector went through a change just as extreme, if not more so, during the buildup to WW2.

    what we are talking about is a PERMANENT lifestyle change that will have some consequences just as all change does. but again, that change is not the worst we have ever had... the change from horses to automobiles was much much greater and we survived that right?? but not because we accepted the first automobile.

    it was because the automobile continuously evolved, changing with each change better suiting our needs.

    why is it that everyone assumes that the 2nd or 3rd generation EV will be no better than the first??. why is it, that this must fit 100% of our needs?? we have required this from no other industry. all other industries had severe growing pains and yes there were a lot of complaints, etc... but we got thru that.

    most of those were basically not really nothing more than making our lives more convenient. well, what does a car do for us?? same thing. and i know that is an Earth-shattering revelation to many here. but that is all a car is, just a tool. we dont have to have one, but it does make it easier for us to live our lives, make more choices as far as where we live, where we work and where we play.

    and when it gets done to the bottom line, we resist the movement to EV's because of our desire and our options to play. we resist because of the 3-4 times a year where we want to wander outside our little circles of existence. or dozen times a year when we need to carry something else besides our fat asses around.

    so, instead of seeking alternatives during those occasional times, we choose to drive something that threatens to destroy our very existence through the constant assault on our environment, finances, and resources.

    sometimes i am embarrassed to call my self a Human Being
     
  19. JSH

    JSH Senior Member

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    It's not good considering that BP is promising to install infrastructure in Israel, Denmark, Canada, and the US states of Hawaii and California. I doubt $500 million is enough to for California alone. Not only that, they are claiming that they will have all the infrastructure installed before the cars go on sale.

    BP's business model has a chance in a small country like Israel, or on an island like Hawaii. I can't see how it would work at all in a very large but lightly populated country like Canada. BP claims that they will have a swap station available every 25 miles. For Israel that is only 100 stations for the entire country. In Canada 260 stations would be required for the Trans-Canadian Highway alone.

    It also won't work unless all the manufacturers get on board with a single battery format. It is one thing to get Nissan-Renault to agree to make you a few cars. It is a completely different challenge to get an entire industry to agree to a single format battery.
     
  20. Fibb222

    Fibb222 New Member

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    Don't really know if that's money just for Denmark and Israel, probably... lot's more to come as needed.

    Australia like Canada will be more challenging than Israel or Hawaii for sure. But both countries have most people living in big cities so they can start there and in a long while expand outward.


    Another one or two manufacturers would be nice, in a year or two, but one is enough for now.