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Toyota Plans For Prius To Dominate US Sales

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Prianista, Jun 9, 2009.

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  1. Prianista

    Prianista Member

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    From the Washington Post: "A legion of Toyota brass explained during hours of PowerPoint presentations that the new Prius has been designed to elbow its way into the upper ranks of the U.S. passenger car market..." The third-generation Prius is not just for "some special people," said Wahei Hirai, Toyota's managing officer for design. "This is a mainstream car." "We are not forsaking the people who want to make an environmental statement," said Paul Nolasco, a Toyota spokesman who helped lead the tour in and around Toyota City. "But the objective of the Prius is to get the family to the mall, not to see how far you can go on so many drops of gas." I think someone needs to tell Toyota's ad company...
     
    #1 Prianista, Jun 9, 2009
  2. TonyPSchaefer

    TonyPSchaefer Your Friendly Moderator
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    This is a far cry from 2004 when hybrids were being laughed at for representing less than 0.5% of all new car sales.
     
    #2 TonyPSchaefer, Jun 9, 2009
  3. qbee42

    qbee42 My other car is a boat

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    The doubters will have to find new reasons to laugh.

    Tom
     
    #3 qbee42, Jun 9, 2009
  4. JSH

    JSH Senior Member

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    True, hybrids are up to 3.5% of sales now. Still not mainstream but a growing niche. I expect hybrids to reach ~10% by 2015-2020 depending on the price of fuel.
     
    #4 JSH, Jun 9, 2009
  5. 1SMUGLEX

    1SMUGLEX I love the smug!

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    Prius is already in the top 20 of sales. I guess they want it to be in the top 10
     
    #5 1SMUGLEX, Jun 9, 2009
  6. malorn

    malorn Senior Member

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    Prius has been a great image vehicle for Toyota but it's sales still lag RAV4, Tacoma, Corolla, Camry and even Yaris in May. If toyota really that teh Prius would be "mainstream" in the US any time soon do you think the plant in Mississippi would be sitting vacant?
     
    #6 malorn, Jun 9, 2009
  7. malorn

    malorn Senior Member

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    23rd in May.
     
    #7 malorn, Jun 9, 2009
  8. SageBrush

    SageBrush Senior Member

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    How is the Malibu hybrid doing ?
     
    #8 SageBrush, Jun 9, 2009
  9. usbseawolf2000

    usbseawolf2000 HSD PhD

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    What about if we look only at the passenger cars? I bet hybrid market share is double digits already.
     
    #9 usbseawolf2000, Jun 9, 2009
  10. JSH

    JSH Senior Member

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    How do you figure that? Car / light trucks are ~ 50/50 so if we assumed all hybrids are cars than that would double market share from 3.5% to 7%. However all hybrids aren't passenger cars. Currently hybrids are split 50/50 by model between cars and trucks but the volume of sales are dominated by the Prius, Civic, and now the Insight. My guess is hybrids make up ~ 6% of car sales.
     
    #10 JSH, Jun 9, 2009
  11. usbseawolf2000

    usbseawolf2000 HSD PhD

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    Prius is Toyota's 3rd best selling car behind Camry and Corolla. I guessed 20%. If all other passenger cars are included, I thought half of that would be a good guess number. Would be nice if someone come up with the real number.
     
    #11 usbseawolf2000, Jun 9, 2009
  12. malorn

    malorn Senior Member

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    Hybrids are not even 10% of Toyota's sales in may.
     
    #12 malorn, Jun 9, 2009
  13. malorn

    malorn Senior Member

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    23rd in May. 4th for Toyota cars and 7th for Toyota overall.
     
    #13 malorn, Jun 9, 2009
  14. usbseawolf2000

    usbseawolf2000 HSD PhD

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    I was talking about only the passenger car market. If you exclude trucks, SUVs, Minivan, etc... what's the hybrid market share for passenger cars?
     
    #14 usbseawolf2000, Jun 9, 2009
  15. malorn

    malorn Senior Member

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    The Prius is 11.02% of Toyota US passenger car sales and is 1.9% of US passenger car sales.
     
    #15 malorn, Jun 9, 2009
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  16. usbseawolf2000

    usbseawolf2000 HSD PhD

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    Is that for last month or the entire last year?

    I know April and May sales are low due to the new model and the economy. I think it is better to look at the entire year.
     
    #16 usbseawolf2000, Jun 9, 2009
  17. usbseawolf2000

    usbseawolf2000 HSD PhD

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    Column 1 Column 2 Column 3
    0 2008 2007
    1 YARIS 102 328 84 799
    2 COROLLA 351 007 371 390
    3 CAMRY 390 345 418 631
    4 VENZA 1 474 0
    5 AVALON 42 790 72 945
    6 Non-Hybrid Total_ 887 944[/B] 947 765[/B]


    Column 1 Column 2 Column 3
    0 PRIUS 158 884 181 221
    1 CAMRY HYBRID 46 272 54 477
    2 Hybrid Total_ 205 156[/B] 235 698[/B]


    Hybrid market share for Toyota passenger cars in 2008 and 2007 are 23% and 25% respectively.

    Source1: Pressroom : Toyota Reports 2008 and December Sales / Toyota
    Source2: [ame=http://en.wikipedia.org/wiki/Toyota_Camry_Hybrid]Toyota Camry Hybrid - Wikipedia, the free encyclopedia[/ame]

    Source2 was used for Camry hybrid sales.
     
    #17 usbseawolf2000, Jun 9, 2009
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  18. malorn

    malorn Senior Member

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    Prius is 3rd best selling car and vehicle for toyota 16th best in industry.
    Prius is 11.7% of Toyota car sales and 2.2% of total us car sales.
    Prius is 7.1% of Toyota sales and 1.1% of total us sales.
     
    #18 malorn, Jun 9, 2009
  19. malorn

    malorn Senior Member

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    You are forgeting about lexus cars and scion. Last time I checked were both still part of Toyota.
     
    #19 malorn, Jun 9, 2009
  20. usbseawolf2000

    usbseawolf2000 HSD PhD

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    Your number probably include Scion and Lexus. Mine is just for Toyota.
     
    #20 usbseawolf2000, Jun 9, 2009
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