The FutureWow 2010 Toyota Prius: Now available, now for everyone

TORONTO, June 18 /CNW/ - The sustainable mobility revolution is accessible to all Canadians, as Canada's first drivers from coast-to-coast arepicking up the keys to their own all-new 2010 Toyota Prius - the tech-savvythird-generation evolution of the full-hybrid passenger car that started it all.

Think you know who's driving Prius hybrids these days? Think again! Actors, climate change presenters, driving instructors, civil servants and dairy farmers from across Canada are set to become the very first owners of the all-new, 3rd generation 2010 Toyota Prius, proving that this new hybrid really is for everyone. Loaded with innovation and featuring more than 1,000 patents, the 2010 Toyota Prius arrives at Canadian Toyota Dealers with an equally impressive price tag: starting at just $27,500, the next-generation Prius costs less than its 2009 model predecessor. Even more Canadians will find the world's ambassador for environmentally responsible personal transportation a perfect choice for their lifestyle.

"Featuring Toyota's Hybrid Synergy Drive and an innovative complement of intuitive technology and standard equipment, the 2010 Toyota Prius delivers value without equal," said Warren Orton, Director at Toyota Canada Inc. "It's no wonder Canadian drivers - including our first owners across the country - are excited about picking up their Prius' today."

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Esp. in a price-sensitive market such as Canada.