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How about this unit it's user feindly or Not?

Yes. I like it, mainly because I use the PWR/ECO buttons a lot when going up On Ramps to the freeway, and the old 'stick' seemed to be in the way. This one I can custom set the LED colors. Only drawback is even when set to lowest brightness, they seem to be a bit bright for me. I drive to work very early before sunrise. Curious note: this is easy plug and play. The old stick seemed a bit over-engineered compared to this shifter. I keep the old one in the trunk just in case...