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CNN/Money - Wary of purchasing that hybrid car ev

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by kirbinster, Jul 14, 2005.

  1. kirbinster

    kirbinster Member

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    NEW YORK (CNN/Money) - Wary of purchasing that hybrid car even though gas prices are pinching your wallet?

    You're not alone.

    According to a survey released Thursday, a majority of consumers are skeptical of hybrid technology even though they feel that hybrid vehicles, which use electric motors in addition to gasoline engines, are likely the future for the American automobile.

    In an online survey, conducted by Kelley Blue Book, more than half of 425 individuals polled said they are not interested in purchasing a hybrid or said that they needed to more information about the technology.

    "Although they've been hyped in the media, the average consumer still questions whether hybrids are for them," says Jack Nerad the editorial director and executive market analyst for Kelley Blue Book. "Based on the results of this study, it seems the auto manufacturers still have work to do before alleviating consumer concerns about the long-term viability of current hybrid technology."

    The two most important causes of consumer skepticism, according to the survey, were the potential costs of servicing a hybrid vehicle and maintenance over its lifetime.

    Sixty-one percent of consumers said they were worried about the servicing costs to fix a hybrid, while 55 percent of those polled expressed concern about the longevity of the battery pack.

    Taking a back seat to maintenance concerns were worries about driving performance or delivering the promised level of fuel efficiency.

    At the same time, consumers are optimistic about the future of hybrid technology.

    More than half of those polled said that in five to ten years, hybrid cars will be able to deliver the same performance as a gasoline engine in the next five to 10 years, while 36 percent said that they believe that hybrid engines will take over the automobile market in the next five to 10 years.

    A third of those surveyed maintain that today's gasoline engine will continue to be the engine of choice for automakers.

    While consumers typically pay more for a hybrid car than its gasoline counterparts, the Kelley Blue Book survey learned that of those individuals who would consider purchasing a hybrid, they are willing to pay, on average, $2,355 more to own one.


    http://www.cnn.com/2005/AUTOS/07/14/hybrid...rvey/index.html
     
  2. efusco

    efusco Moderator Emeritus
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    I'd say that jives with what I hear from people. The more complex and novel the technology the more difficult to convince the mainstream that it's good.

    I guess that's why each of us, in a small way, are ambassadors for the technology. It's important that we aren't seen as slow. It's important that we take people for rides and try to inform and correct misconceptions.

    Then we can all collect our royalties from Toyota for our marketing work in a couple of years!!
     
  3. Tideland Prius

    Tideland Prius Moderator of the North
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    Wonder if we should post the question whether people are willing to keep their German cars >4 years/80,000kms. i.e. out of warranty. They won't since it's costly to repair and there's no complimentary service after that.

    I'm trying to see if I can organise some sort of event to promote hybrid technology at my university. I've only thrown out the idea, I'm still waiting for their reply.
     
  4. DaveinOlyWA

    DaveinOlyWA 3rd Time was Solariffic!!

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    More than half of those polled said that in five to ten years, hybrid cars will be able to deliver the same performance as a gasoline engine in the next five to 10 years

    OMG i sure hope that doesnt happen. that would be a HUGE step backwards for the Prius!!
     
  5. kirbinster

    kirbinster Member

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    People constantly stop me and ask me about the car. They almost always ask don't you have to plug it in at night? The other thing they are concerned about is that you can only use it in town or that it only can go about 100 miles or so without recharging. Just goes to show most people are highly ignorant about the technology.
     
  6. DanP

    DanP Member

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    Such quickie surveys are utterly worthless as a measure of what is really motivating respondents to buy or not to buy. While I'm sure Kelly Blue Book's staff of social scientists worked long and hard to craft their penetrating survey, I'm unimpressed.

    For many persons their true motivation for not buying a Prius is that they can get a Hundai or a Chevy for a lot less and end up saving money in the long run. But is that what you say to Kelly Blue Book? Heck no! If you say that, you might just sound like a poor man. It's far better for one's presentation of self to adopt a different vocabulary of motivation and say something like, "Hmm. [strokes beard or bare chin] I'm skeptical of this hybrid techonology. Sure, some version of hybrid technology might be the future of the automobile, but I'm waiting until they get the bugs out." Rather than sounding like someone with insufficient disposable income, he sounds like an engineering sage.

    The only "survey" that counts is the one Toyota is administering every day when they sell Priuses as fast as they can make them to geeky quasi-environmentalists with sufficient disposable income.
     
  7. efusco

    efusco Moderator Emeritus
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    Dan,
    I intentionally stayed away from attacking the survey itself, mostly b/c I concured with the results, but I just didn't wanna cloud the topic much.

    But you're absolutely right, an internet survey instantaneously introduces selection bias. 450 some people surveyed is a small number and surely not enough of one to get a complete cross section. And finally, we have no idea how the questions were worded/constructed/asked that may have further introduced bias.

    Still, it agrees with my general observations of those around me and their views/impressons of hybrids...that tells me we all have a lot work to do.
     
  8. bigdaddy

    bigdaddy Member

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    Weird that you said that tonight. 4-day new driver here, this crossed my mind driving home tonight and am trying to figure out the right balance between toying with good MPG, and not pissing off any of the drivers around me by driving too randomly. Don't want folks thinking that these are slow econoboxes like the perceptions of the 70s. They aren't.
     
  9. HYACK

    HYACK New Member

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    Well, I just paid about $4,000 LESS to own my Hybrid! ;)

    The cars I had narrowed my final search down to were: Audi wagon, Volvo wagon, Subaru wagon GT, Infinity G35 (wild card) and the Prius (for some reason, my gut choice)..

    Hence, I saved at least $3,000-$6,000 compared to all other potential selections, by going with the Hybrid model!

    Kewl!! ;) ;)
     
  10. kirbinster

    kirbinster Member

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    I too saved on my Hybrid as I was about to purchase a used BMW Z4.

    As for the sample size of 450 being too small, that is not true. If you look at all the polls that you see in the media you will see that is the standard sample size to get a decent picture. There are statistical formulas that tell you that once you are over about 425 you have a survey which should be good to within about 2-3% in terms of accuracy. Check the plus/minus figures on surveys when they show them. Now this assumes you are looking for an aggregate answer. If you want to break results out by sub-demographics then you need a larger respondent base.
     
  11. momsum

    momsum New Member

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    :? I must admit that I was a little leary about buying a hybrid....my husband the conservationist suggested I look into it. My first choices were the Forrester (but no curtain airbags), the Honda CRV and the RAV4. Living in the Northeast, I was convinced I needed AWD.

    Anyway, I love to do research and spent countless hours researching the Prius. Rented it for the weekend and knew it was the car for me. My worries about snow driving have been cleared up (thanx to this site), I hate paying over $40 at the pump to fill my Sienna, and the enviornmental issues far outway any nervousness I have about trying new technology.

    Ordered my Tideland Pearl pkg 6 on Monday!!

    I'm proud to be GREEN! I think if others spent more time looking at the facts, then they would be proud to be green too! :mrgreen:
     
  12. tckramer

    tckramer New Member

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    I had my eye on a hybrid since they first hit the market. I always thought it was strange that automakers did not try to produce something that could get 50mpg or better. So I did a lot of research on these sorts of cars. It was concerned about things like maintenance, life of the battery. The Toyota brand is know for longevity, that fear was lessened. So with the miles I drive that I get reimbursed for work I could actually save even more money driving a hybrid, the Prius made perfect sense.
     
  13. DanP

    DanP Member

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    The inferential formulas to which you refer only work if your sample is drawn using some kind of random procedure--whether simple random or stratified random; if not, then inferential statistics are meaningless.

    Then you also have the problem of the stupid questions on the survey. Apparently, they actually asked people whether they thought hybrid cars would deliver the "same performance" as non-hybrids in 5-10 years. This question assumes hybrids do not deliver adequate performance now, which is false (indeed, the Accord and Highlander hybrids already offer better performance than their non-hybrid counterparts). Such questions also assume the respondents know what the hell they're talking about. How many of those 400 respondents know anything at all about the likely course of automotive engineering development in the next 10 years? Zero. You may say that this at least gives you information on respondents' "impressions," but since these impressions are based on no information whatsoever, your "impressions" snapshot is without any value, and those "impressions" are likely to change radically given the least bit of change in circumstances (such as, for example, more "information" (more advertising, most likely) or more spending money).
     
  14. kirbinster

    kirbinster Member

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    Good points, most surveys are almost worthless because the questions are designed to get to the answers the researchers want -- not all but most.
     
  15. genalex

    genalex Member

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    "The two most important causes of consumer skepticism, according to the survey, were the potential costs of servicing a hybrid vehicle and maintenance over its lifetime. "

    The answer to this is the 8 yr/100k coverage on the hybrid system.

    This kind of marketing worked for Hundai, who had to overcome initial quality embarassments; it should certainly work even better for Toyota, coming from a superb quality reputation.
     
  16. JeffHart

    JeffHart New Member

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    Also saved money on my Prius, since I was planning on buying the Avalon Limited. Figuring on the sales tax savings (1.5K), fed tax deduction (.5K all said & done) and the disparity in list prices - 10K with nav system - I saved about 12K.

    The distinctive look and roomy interior for a mid-size all helped in pushing me towards the Prius.

    Cheers,
    Jeff
     
  17. bshef

    bshef Active Member

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    My brother just emailed me about his families decision to go with a ICE Honda Accord over a Prius....It's all about the money.....

    Here's his quote about the Prius......

    "Thought about the Prius but don't want to spend 30k on it."
     
  18. LaughingMan

    LaughingMan Active Member

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    <div class='quotetop'>QUOTE(efusco\";p=\"107310)</div>
    Got that one covered... :D

    Within reason, of course... heh heh.
     
  19. LaughingMan

    LaughingMan Active Member

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    <div class='quotetop'>QUOTE(bshef\";p=\"108555)</div>
    If he was looking at a $30K Prius, that means he must have been considering the package 6 prius.

    Last time I checked, getting features like the NAV in the Honda Accord would put you up to about the same price as the package 6 Prius.

    There were probably other concerns... the Prius is smaller for example, so perhaps he was looking to spend less for it.
     
  20. LaughingMan

    LaughingMan Active Member

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    <div class='quotetop'>QUOTE(DaveinOlyWA\";p=\"107318)</div>
    Yeah... that part of the article really made no sense to me. The 04/05 Prius is by no means underpowered compared to conventional ICEs of the same class...

    Plus look at the RX400h, the Highlander Hybrid, and the Accord Hybrid... they all provide MORE performance (from a horsepower point of view) than their conventional versions... plus they all save on gas compared to the conventionals.

    I think the question is somewhat badly worded and implies that Hybrids are weak now but will catch up in a decade... that's not true. They equal or surpass in power and gas mileage right NOW.