Guest Editorial: Get yer newspaper

Editor's note: This is a guest post by Russell Frost, founder of PriusOwnersGroup.com. Russell is also the co-host of a new podcast, What Drives Us. His editorial was originally posted on his own site here. There was time when America was informed by newspapers. Don’t get me wrong, half-assed journalism has always been with us. There never was a “golden age” where all journalists (in any medium) were daring and sought naught but the truth. But I would contend there is a reason that newspapers have been declining in readers steadily for the last twenty-five years. Kiah Haslett of the Chicago Tribune contacted me via email yesterday about the Toyota recall. I called her back while on my way to a job (I’m a working photographer, but no, not for a newspaper, I do commercial work). I spent probably twenty minutes chatting with her in detail about the 2010 Prius and carefully explaining the “brake problem”. I thought we were really communicating. Maybe we were. But if you read this story, it’s difficult to to tell. The lead off graph is about how a man is “distraught” and cannot relax since the recall. Lucky man if the worst thing in his world is a car recall in a year when the economy is cratering, hundreds of thousands die in natural disasters and we’re still involved in two wars which kill Americans nearly every day. Which isn’t to say that the gentleman Haslett profiles in the beginning of her article is foolish for being concerned about his daughter. That’s natural. It’s the way he characterizes and what he thinks the solution is that is downright stupid. Lucy Liu says she’s getting rid of her Solara and doesn’t want another Toyota. So she’s buying a Lexus. All that beauty apparently surrounds less than a probing intellect. That’s sad. We get a one liner from another Toyota owner and then, me. The problem with doing a “phoner” is that I didn’t record my end so I can’t compare how she quoted me to what I actually said. Suffice to say, I thought I spent more than enough time trying to explain the situation and the jumbled mess there attributed to me makes it seem as though I’m comfortable with brakes that don’t work so much as entertain. Sigh… The finale of Haslett’s article is a redux of the distraught man from the top. He says he complained about a problem to the dealer but the dealer said it was ok. Well, what was the problem she complained about? Is it too much to ask a reporter to report critical details? Is he alleging the dealer ignored an out of control acceleration issue? Or something else? Readers of the Tribune won’t find out. The article ends with this plaintive but utterly pointless quote,

“When I signed for the car, I didn’t sign for this,” he said.​

Does anyone ever buy a car thinking it won’t be perfect and trouble-free forever? However unrealistic that is, I get it, but so what? It’s silly to think that way. There’s a reason why car companies offer warranties and reason why car buyers love them. Because we live in an imperfect world. But that’s trivializing the issue and I’m here to do that. I am here to point out how shallow that ending sentence was. Look, I’m not minimizing how much it sucks to have a car recalled especially for something potentially serious. That said, out of millions of Toyota out there, we’re talking about, quite literally, a handful of complaints. To my knowledge, no accidents or injuries have resulted. Again, that’s not to minimize that a recall sucks but let’s be adults here. We live in a world of mass produced goods. Sometimes, with some of the things we buy there are problems. To expect otherwise is to live in some odd fantasy world filled with marshmallow clouds and unicorns. Cars get recalled all the time. If this were a Chevy recall, it wouldn’t be a story. Want me to prove it? This week the NHTSA announced it was investigating 1,132 complaints about steering defects in four model years of the Chevrolet Cobalt affecting more than 900,000 cars. Have you heard about that on the Today show? Maybe the president of Chevy made a video and apologized for it? Maybe your local news station went to their Chevy dealer to ask about it? None of which makes the Toyota recall any different but it does highlight the unique nature of this story, something which I think, is fueling this media feeding frenzy. It’s weird. Toyotas don’t usually have problems. Toyota isn’t typically involved in a mass recall such as this one. So it’s different. So it deserves the insane amount of coverage it’s getting, right? So, back to intrepid reporter Kiah and the Chicago Tribune. Sure, as the story headline makes clear, many Toyota owners are frustrated. Some of them are downright nuts (see the idiot Tundra owner in the post below). But for most of us, it’s an inconvenience and not much more. And that’s the way it should be. Since we can’t expect any manufacturer to be perfect, we hope they are very, very good and when there is a problem we want to them to solve it quickly and effectively. Which, curiously enough, is exactly what Toyota is doing. And yet, the news cycle grinds on. As I try to wind this epic screed down I want to specifically address the 2010 Prius “brake problem” and compare and contrast this with the accelerator recall. I’m also going to toss a little gasoline on this fire. Keep in mind, the accelerator recall only involved Toyota’s made here in the US and the part specifically involved is also made here in the US. Toyota’s made in Japan are not affected by the recall or, apparently, afflicted with this issue. Funny how that gets glossed over, eh? All Prius currently come from Japan, so conflating this “brake issue” (and I’ll get to why I keep putting that in quotes shortly) with the accelerator is really mixing two very different issues together as one. Ok, here’s the deal on the 2010 brakes and Prius brakes in general. Prius uses a system common to most hybrids where the brakes are a combination of two things, a generator and the standard friction brakes common to every car. The generators are used during the first part of the braking procedure. The generators reduce the speed of the car in the same manner standard friction brakes do but, unlike standard friction brakes, they generate electricity which is used to keep the hybrid batteries charged. Standard friction brakes only generate heat and wear down the braking surface. It’s one reason why most Prius owners don’t replace brakes for 100,000 miles or more. Now, there is a transition, when braking where the generators are no longer engaged and the standard friction brakes are. Let me put it another way. If you were to index the pressure you apply to your brakes from 1 to 100. As you apply pressure that index number increases. In Prius, you’re not using the standard friction brakes until you hit about index number 80 or so (depending on how you apply them, this is much simpler than the actual process is). From 80 or so onward, the regenerative braking is no longer engaged and the standard friction brakes are. With me so far? It’s pretty simple actually. The whole thing is controlled under a very much more than I bothered to explain set of computer instructions that react much faster than you possibly could. This computer also takes into consideration whether or not all the wheels are turning (if you were sliding for instance). All in all it makes the Prius brake system very safe and extremely efficient (like the rest of the car). This isn’t much different from the standard ABS braking system. It’s a lot tougher than it used to be to stand on the brakes and make the car skid around. That’s an improvement, not a defect. So, where “issue” comes up is this. There are times when applying the brakes in Prius, if you happen to traveling over a broken road surface, a pothole or, something that happens to me all the time because of where I live, if you’re going over something like a railroad crossing. If you’re applying the brakes steadily as you go over this surface sometimes you will feel the transition between the regenerative system and the standard friction system. It’s a weird feeling, somewhat akin to being in free fall for a brief instant, then, the friction brakes kick in and you continue to slow down. It’s a fraction of a second but an intense fraction of a second. Next time it happens, you think to yourself, “Oh yeah, that.” I first noticed this in my 2005 Prius and I’ve noticed it in my 2010. We have especially mediocre roads in Lancaster. Some Prius owners have never noticed it. The thing is, it’s not necessarily a “problem”. It’s not a “defect” in the general sense. It’s the way that braking system works. Allow me to make a final analogy. Let’s say you’re a Prius owner. Maybe a new Prius owner. Maybe out for your first drive in your new car. You’re driving away from the dealership and and you see a red light ahead. You stop at the intersection and as you do, the gas motor in your new Prius stops running! Dead silence. You can’t believe it. Your Prius just stalled. When the light turns green, you press on the accelerator and glide through the intersection. Now, did you just experience a “defect” or a “problem” or was it the normal behavior of Prius? The answer is, of course, it’s the way Prius works. Same goes for the brakes. Yes, it’s different from “standard” cars. Yes, if you don’t know what’s going on it’s weird as hell. But it’s not a problem. Did you know that more than three quarters of the people who drive a 2010 Prius are brand new to hybrids? All of which is to say, Toyota is being unfairly lambasted for this 2010 brake issue. I don’t think it’s an issue at all. And I very much hope that the solution is not something which kills the regenerative braking system, one of the great things about Prius. We, as the public, must grow up and not be lemmings eager to hurl themselves into the sea at the slightest provocation. We need to demand, because as customers, we deserve to know, good explanations and complete resolutions. But we also need to be reasonable and fair. Acting like a spoiled child may be satisfying for some but it’s not any more appealing than it sounds. I know a lot people at Toyota. To a person they are nice, reasonable people who work very hard to build honest cars at a good value. History shows us that they’ve been successful at it for a long time. Toyota builds a lot of cars here in the US. Toyota employs tens of thousands of Americans. This isn’t about bashing a “foreign” car company. When Ford builds the Fusion in Mexico and Toyota builds the Camry in Kentucky, we have to revise our thinking on who is “foreign” and how that word even applies anymore. Piling on Toyota and allowing a pathetic media to do so is not good for us. It doesn’t inform us. It’s infantilizes us. We’re not spoiled children. A long time ago one of my bosses told me, “No one is perfect. To err is indeed human and what distinguishes us is how we deal with those imperfections both ours and of others.” Wise words indeed. It’s how we fix mistakes that distinguish as human beings both good and bad. Expecting things to be perfect isn’t human. It’s just stupid. If you have questions about your Toyota drop me a line. I’m always here to help. Drive safe, [email protected]

 

Daveymo- DeadPhish explained the issue quite eloquently. And as I think said in the article (or maybe it was the interview) I don't know everything. Maybe Toyota knows something about the 2010 brake system I don't. I suspect that what Toyota is going to "fix" is mostly a cosmetic issue to keep the new punters happy and quiet and not so much a real fix of something that is broken. Fair enough. My only concern in that regard is that while we are attempting to assuage the feelings of new and inexperienced hybrid owners, I hope we don't lower the efficiency of the regenerative braking system. That would be tragic.

TME-Don't mistake my disdain for the quality of print journalism (and big "J" journalism in general) for a disdain of journalism itself. We need journalism. Democracy doesn't work without which is why we desperately need good investigative journalists and we need great communicators who can take complex issues and dissect them so most people can understand them. Our need for this information is as critical to our society's survival is as oxygen is to each one of us.

So while I rail about where print journalism is today, it's not because I wish it to go away, I want it to be better.

TV, well, I've always had a low opinion of TV. If there's anything more consistently ignorant than local TV news I'm not sure what it is. It's mostly always been that way and most likely always will be.