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2010 Prices Paid and Details

Discussion in 'Gen 3 Prius Main Forum' started by Steve Cebu, May 9, 2009.

  1. stavesacre03

    stavesacre03 Junior Member

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    Actually, I believe anyone who has ever served (retired or not) is eligible, as are their immediate family members. I've never served, but my father did, so I was eligible to be a member. USAA apparently relaxed membership requirements a few years back.
     
  2. Paul58

    Paul58 Mileage Miser

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    This is true, check their website, they list the eligibility requirements....
     
  3. cproaudio

    cproaudio Speedlock Overrider

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    Nice to know. I'll keep that in mind next time I buy a new car when my prius starts rusting and the wheel falls off. For CA the prices are different. Price on overstock.com for the same car/options came out to $31,868. For USAA $30,563 Cant check out consumer report b/c registration is required.
     

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  4. stavesacre03

    stavesacre03 Junior Member

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    That is interesting. Before I checked Atlanta I had previously tried the Denver area and the prices are the same when comparing same car/options from overstock and usaa, so I just assumed that would be the same across all regions. My bad!
     
  5. robby818

    robby818 Junior Member

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    LED headlights and the 17" wheels.
     
  6. robby818

    robby818 Junior Member

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    I think it might be a case of there being fewer V's to begin with and the fact that the smaller number of customers who are shopping for a V are probably willing to pay the premium for a V, so not too much wiggle room. The V with the Nav is selling for about $32,500 OTD in Los Angeles. I was originally going to get the ATP but OTD price would be close to $35,000.
     
  7. Michaelvickdog123

    Michaelvickdog123 New Member

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    Just bought a Prius G3, Model IV for $29K - ie sunroof and solar. More than i wanted to spend, but can't wait until it's prepped and cleaned up and take delivery neact week.
     
  8. Paul58

    Paul58 Mileage Miser

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    Congrats! What color did you get? That's the model/option package my wife wants!
     
  9. Sarlacc

    Sarlacc I also own a big thirsty V8 :)

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    If memory serves USAA was only eligible to military officers (active or retired) and their immediate family. My father is a retired colonel, so I've been a USAA member ever since I started driving.

    I believe it was last year where they opened up membership to enlisted as well.

    I think as they've grown they've wanted their membership to grow.

    Personally, I love USAA. I finally got fed up with Bank of America and switched all my banking to USAA. Love it. Deposit checks with my iphone. Also have my home owners through them.

    They just make life easy and their customer service is top notch.
     
  10. stampede

    stampede Junior Member

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    Location:
    vancouver wa
    Vehicle:
    2010 Prius
    Model:
    III
    got mine 7/2
    paid $24,800 plus the following bells & whistles
    remote start
    protective film
    side moldings
    bumper applique
    carpet mats
    2yr free toyota care

    pacific NW dealer
    NW weather not so much for solar option
    the Navi is overpriced, rather get a ipad with gps
     
  11. Paul58

    Paul58 Mileage Miser

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    It was actually the late 90's when they opened it to Enlisted Members. I also love the fact I can use any ATM anywhere and they reimburse the fees!
     
  12. Michaelvickdog123

    Michaelvickdog123 New Member

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    Sandy beach.

    Not sure if it's a popular color, but I like it.
     
  13. Sassan

    Sassan New Member

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    Location:
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    Vehicle:
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    V
    Bought my Trim V w/ Navi on 8/9/10. Invoice came out to $29,692, talked the dealer down to $29,200 ($31,300 OTD in Troy, MI).

    After doing my research, I think the best way to get a good deal is the following:

    Find the car you want on a lot you are willing to go to - you have infinite more power over the dealer when you can just point and say "for the right price you can get that off your lot tonight!"

    When you get to the pricing part, ask them directly for the dealer's invoice (not the generic 'here is MSRP and here is invoice' totals, the one that shows the breakdown of TDA, Dealer Holdback, etc). Don't let them fuss about whether they are 'allowed to show that to you' - if they are serious about getting you to buy something, they need to be upfront. It also usually summons the sales manager (who will be calling any 'below invoice' pricing shots) to you, instead of the dreaded "let me go talk to my boss" back and forth that runs people's time and energy down unnecessarily.

    Once you have that, calculate your offer right in front of them. This shows that there is no haggle more than a few $100 going to happen for them. The calculation also shows that you aren't just pulling the number out of the air - its a fair formula, and that you are taking their profit into consideration (regardless, be prepared for the 'how will i ever be able to feed my kids and pay the maintenance department and keep the lights on in my dealership' song and dance. happens every time. Every time they do the dance, you point to your "generous" profit offering, and tell them they can dole that out as they please).

    This was my(roughly) dealer invoice:
    Dealer Cost
    Prius Trim V 25,288
    Navigation Package 2,124
    Carpets & Bumper Applique 172
    Destination Fee 750
    TDA 506
    Gasoline 11
    Dealer Holdback 561
    Wholesale Financial Reserve 280

    Total Dealer invoice: 29,692

    Calculation:
    25,288+2,124+172=27,584 = Actual Vehicle Cost to Dealer

    27,584 * .03 = 827.52 = Your offer to dealer for profits on sale of car. Depending on how much (or how little) power you feel you have over your dealer, you can tweak your profit %. Edmunds lists 3-5% as reasonable.

    27,584 + 828 + 750 = 29,162 = Your offer on the car. The destination fee isn't usually waivable, so it has to get tacked on, but make sure you add that back after your profit calc, not before.

    Using this method, you can tell the dealer, yes I see your $1350 TDA, holdback, etc. fees, but it's not my job to pay them - you even get some of them reimbursed after l buy the car, so it's a win win situation for me not to pay them. You can allocate your profit as you see fit.

    At this point, my sales manager countered my calculation with dealer invoice - dealer holdback +$100 = $29,231 and I settled for $29,200. I accomplished this all within about 40 minutes, although it helped that I walked in 20 minutes before closing to cut down my wasted time loss.

    Overall, a pretty painless experience. Hopefully my notes above can help anyone nervous about going in feel confident they have a plan. LOOK CONFIDENT even if you aren't. Don't give up your price - you know what's fair and you know when to walk. Even if you do, they'll call the next day and you'll have another chance. You'll get it eventually =)
     
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  14. priuscritter

    priuscritter I am the Stig.

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    Hello, this is my first post.

    I bought a 2010 Prius III, no other options except floor mats, so the MSRP was $24,819. I got $750 off the sticker, plus the $750 factory rebate. I thought that was pretty good for Toyota products and especially the Prius.
     
  15. Colonel Ronson

    Colonel Ronson New Member

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    i think you could've gotten away with $1000 under invoice. Remember the dealers make profit off those $400 bogus documentation fees as well. The USAA discounts people are talking about here are $3000 under invoice as well. Your strongest negotiating tool is to get the lowest price they can offer and then just leave. Their desperation to get you back will drive the price lower. I tried to leave my dealer twice. First time they dropped price by $1000. Second, they dropped another $200. I didn't bite, and i left. They called me 6 hours later and dropped another $150. I drove back that evening and bought my Prius II for $21,660 + TTTL. Floor Mats, Tint, Paint Protection Package, the works included. MSRP was $25,100. As for the destination fee, no the fee can't be waived, but many dealers will bite on it to sell the car. Hell, you might have even been able to purchase it in the vicinity of your calculated "actual cost to the dealer." At the end of each month or year i forget, toyota sends extra incentives to dealers that meet certain sales quotas, and these incentives and bonuses aren't calculated into the car costs.
     
  16. cproaudio

    cproaudio Speedlock Overrider

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    He She bought a V. Dealers will not discount a V like a II. If you're in a market for a V then you'll understand. Supply and demand. Dealers have boat loads of II's and III's. They have to power to discount them to move them. Not all dealers have V's on their lot. If they do, they may only have a handful of V's. They will not discount them like the II's or the III's just to get rid of them. Overall, he she got a V for an excellent price.
     
  17. Anthonyjordan

    Anthonyjordan New Member

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    +1 Great Point and very accurate regardless of region. I think your point also applies to the IV (based on my shopping experiece) to some extent.
     
  18. Colonel Ronson

    Colonel Ronson New Member

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    +1. Good point. I didn't realize that. I was assuming that with the higher cost, there'd be more room to discount. Personally i think the V is a waste =) since it is the same or around as the expected price of the CT 200h.
     
  19. Paul58

    Paul58 Mileage Miser

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    The USAA discount previously mentioned was for any trim level Prius, as long as it was on the dealer lot, so if I had been in the market for a V, and the dealership had one in stock, I could have purchased it at the same $3000 below Invoice. Again, this is dependent upon location, and this example is for one Dealership in the Atlanta area.
     
  20. Sassan

    Sassan New Member

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    V

    V has the nicer headlights, which really make the car for me. I do not like the exterior styling of the prius AT ALL (I drove an 07 Mazda3 up until Monday, and I am in love with 'sport sedan' styling. I would give anything to have the prius insides come in a Lexus IS). So, the prius was a sacrifice on external appeal, but the nicer headlights help the overall look a lot (for me, anyway). Also, the 55mpg and making a profit on the $100/mo mileage reimbursement I get from my job magically makes it prettier too.

    Also, per some above comments, I am a she =)