1. Attachments are working again! Check out this thread for more details and to report any other bugs.

Actual Dealer Cost??

Discussion in 'Dealers & Pricing' started by Grocked, Oct 23, 2010.

  1. Grocked

    Grocked Green Patriot

    Joined:
    Apr 19, 2008
    71
    0
    0
    Location:
    Los Angeles
    Vehicle:
    2008 Prius
    Knowing that "invoice" is a dealer joke/scam, can anyone tell me the actual dealership cost for a 2010 Prius package 3 with navigation? It seems as if the dealerships around Los Angeles are trying to make a profit of around $3,400.00 on this model.
     
  2. Blizzard10

    Blizzard10 New Member

    Joined:
    Jul 12, 2010
    168
    38
    0
    Location:
    Queens, NYC
    Vehicle:
    2010 Prius
    Model:
    II
    How much profit do you think they should make?
     
  3. xs650

    xs650 Senior Member

    Joined:
    Jul 2, 2010
    4,539
    1,433
    9
    Location:
    Northern California
    Vehicle:
    2010 Prius
    Model:
    II
    That is simple, it's the smallest amount of profit that the dealer is willing to accept.

    If the customer knows what the car costs the dealer it can shorten the games the dealer plays with customers.
     
  4. Grocked

    Grocked Green Patriot

    Joined:
    Apr 19, 2008
    71
    0
    0
    Location:
    Los Angeles
    Vehicle:
    2008 Prius
    Extremely well said. Thank you.
     
  5. Blizzard10

    Blizzard10 New Member

    Joined:
    Jul 12, 2010
    168
    38
    0
    Location:
    Queens, NYC
    Vehicle:
    2010 Prius
    Model:
    II

    Im asking the OP what he thinks a fair markup is.
     
  6. Grocked

    Grocked Green Patriot

    Joined:
    Apr 19, 2008
    71
    0
    0
    Location:
    Los Angeles
    Vehicle:
    2008 Prius
    Dealers are trying to take a 20% commission which would be criminal in any other profession. Most car dealerships/car salespeople are trying to steal your watch and sell it right back to you. Just trying to even the playing field, knowing these are the caliber of people I'm dealing with. They do nothing to make the world a better place. They deserve the respect of no one.
     
  7. Paul58

    Paul58 Mileage Miser

    Joined:
    Jul 31, 2010
    1,126
    125
    3
    Location:
    Atlanta
    Vehicle:
    2010 Prius
    Model:
    III
    I don't know actual dealer cost, but I purchased my 2010 Blizzard Pearl III w/Nav in July for $22,088, MSRP was $26,825. I'm sure they still made some profit, otherwise they'd have told me to take a hike and would of sold it to someone else. Actual Dealer cost is probably less than $22K, but I don't know how much below that...
     
  8. xs650

    xs650 Senior Member

    Joined:
    Jul 2, 2010
    4,539
    1,433
    9
    Location:
    Northern California
    Vehicle:
    2010 Prius
    Model:
    II
    You asked in a public forum, so I answered.
     
  9. Point Me

    Point Me Junior Member

    Joined:
    Oct 7, 2010
    2
    1
    0
    Location:
    Los Angeles
    Vehicle:
    2010 Prius
    Model:
    V
    I suggest you check Dianne Whitmire's inventory & posts. I and pretty much everybody who posts here have had a great experience with her and found her prices to be rock bottom. My belief is that as a fleet/Internet manager she is paid on volume rather than squeezing her customers.
     
  10. malibucarl

    malibucarl Member

    Joined:
    Apr 26, 2005
    237
    4
    0
    Location:
    Malibu, Ca
    Vehicle:
    2007 Prius
    Model:
    N/A
    Does your BS attitude "make the world a better place". Good luck Diane.
     
  11. DianneWhitmire

    DianneWhitmire High PRIUStess

    Joined:
    Oct 23, 2007
    4,062
    1,123
    64
    Location:
    Laguna Niguel, CA
    Vehicle:
    2017 Prius Prime
    Model:
    Prime Premium
    OMG.
    The days of the below behavior are SO over. You are back in far different times in your mind! These things are not happening hardly anywhere. We don't have a single product with 20% markup in it -- and some cars have 5% max. Most Prius have 5-7% tops.

    And, the days of the grab your wallet and run are really quite minimal. Most of us realize that we need you to come back again and again - and bring friends. Not run away when you recognize us!!

    Dianne


     
  12. bisco

    bisco cookie crumbler

    Joined:
    May 11, 2005
    107,571
    48,862
    0
    Location:
    boston
    Vehicle:
    2012 Prius Plug-in
    Model:
    Plug-in Base
    i've never been bothered by any of the shenanigans dealers try to pull, except the time one tried to change the terms od a lease i had ALREADY signed. that almost came to blows. i shop around and make the best deal i can. there is nothing a dealer can say to make me pay more, the after sale service is all the same. it doesn't matter what they pay for the car, it's like any other purchase except the haggling.:)