Prius Research for Graduate Student

Greeting Prius Owners and Chatters,

I am a current graduate student at University of Texas McCombs School of Business who is working with students from my program as well as several from the LBJ School of Public Affairs. We have been working on a semester long project involving the Prius and have put together a brief research questionnaire. My entire team would greatly appreciate your input.

Without providing too much leading information, we are seeking to find out more about the perception of the Prius brand from a wide selection of the population. These groups include both target and non-target consumers. Two particular areas of focus has been on (i) those interested in owning a hybrid vehicle, but who have not purchased yet and (ii) those who already own a hybrid vehicle.

Again, thank you in advance for filling out our research questionnaire and I would be happy to answer any questions that you may have about our research thus far. As an aside, the most surprising revelation for our team has been how misinformed many people are about the Prius. It's staggering!

QUESTIONNAIRE -> PRIUS SURVEY

Sincerely,
Team Prius at McCombs

 

No worries - the top 3 is our real target information. Unfortunately our software is somewhat limited and forced us to show a bubble for every option.

Thanks for filling it out!