2103 Prius 4 w/Solar Package: Price??

Okay, I've done my research but still feeling like I need to run this by the experts here!

Prius Four w/Solar Roof Package in Blizzard Pearl : Found at SoCal dealer
MSRP: $33,685
Offer: $30,991 (from Internet Dept; $2694 off MSRP or 9.2% 'savings')
OTD: $33,895

I did some research via TrueCar, Edmunds, Kelley. TrueCar shows "great price" at anything less than $30,587. It also showed 3 "certified" dealers at this price. The above offer was through the Internet Dept and considered a "No Hassle, No Haggle Price". Is that really true? I've had one friend say the internet pricing is firm and another one that said it is absolutely still negotiable. At the very least, I was going to come back at $30,500.

What do you guys think??

Also.. OT. Do heated seats just come standard on this model? Didn't see it listed as an option so I'm guessing yes.

Thanks in advance! I want to finalize this in the next few days..

 

Thanks, bisco!!