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Toyota applies for Prius Prime Patent/TM

Discussion in 'Prius, Hybrid, EV and Alt-Fuel News' started by Jay J, Jun 12, 2015.

  1. Jay J

    Jay J Active Member

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    What's this about a Toyota Prius Prime trademark?
    [​IMG]

    The fourth-generation Toyota Prius is growing ever closer to launch and might even already be on the roads testing in heavy camouflage now. A recent filing by Toyota with the US Patent and Trademark Office for the name Prius Prime hints that the popular hybrid might get something different with its new model.

    As is often the case with trademark filings, the information here is quite barebones. All that is officially known is that as of March 26, 2015, Toyota owns the Prius Prime name for "automobiles and structural parts thereof." Green Car Reports speculates that the moniker could be for anything from a new trim level to a completely different model in the hybrid's lineup.

    One possibility at least to consider stems from a rumor from last year. According to that speculation, the next Prius might be offered in two versions: one with a nickel-metal hydride battery getting around 55 miles per gallon and another with a lithium-ion pack capable of over 60 mpg. The Prime name could actually work for either of them.

    Of course, a trademark filing also isn't a guarantee of a vehicle actually seeing production. Automakers can sit on the names for years just for safety, but sometimes they really do point to the future.

    Related Video:

    Word Mark PRIUS PRIME

    Goods and Services IC 012. US 019 021 023 031 035 044. G & S: Automobiles and structural parts thereof
    Standard Characters Claimed
    Mark Drawing Code (4) STANDARD CHARACTER MARK
    Serial Number 86577082
    Filing Date March 26, 2015
    Current Basis 1B
    Original Filing Basis 1B

    Owner (APPLICANT) Toyota Jidosha Kabushiki Kaisha TA Toyota Motor Corporation CORPORATION JAPAN 1, Toyota-cho Toyota-shi, Aichi-ken JAPAN 471-8571

    Attorney of Record Roberta S. Bren
    Prior Registrations 3625763;4091489;4219530
    Type of Mark TRADEMARK
    Register PRINCIPAL
    Live/Dead Indicator LIVE
     
    #1 Jay J, Jun 12, 2015
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  2. The Electric Me

    The Electric Me Go Speed Go!

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    Sounds too "Transformers" to me....like "Optimus Prime".

    Or like a grade of meat.
     
    #2 The Electric Me, Jun 12, 2015
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  3. mrbigh

    mrbigh Prius Absolutum Dominium

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    Much better than "Choice".
     
    #3 mrbigh, Jun 12, 2015
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  4. Trollbait

    Trollbait It's a D&D thing

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    We covered the meat angle in the 4th generation coming thread.

    It's likely going to be used to diffrentiate the liftback from the rest. So each model in the Prius 'family' as a name of their own.
     
    #4 Trollbait, Jun 12, 2015
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  5. The Electric Me

    The Electric Me Go Speed Go!

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    Well if Toyota is committed to the two battery choice Prius I would suggest

    The Prius LI for The Prius with the Lithium Ion Battery.

    And for those equipped with the Nickel Metal Hydride batteries?

    I give you The Prius NiHMrod.
     
    #5 The Electric Me, Jun 12, 2015
    Last edited: Jun 12, 2015
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  6. hill

    hill High Fiber Member

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    or chuck
    .
     
    #6 hill, Jun 14, 2015
  7. bisco

    bisco cookie crumbler

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    ground.
     
    #7 bisco, Jun 14, 2015
  8. SlowTurd

    SlowTurd I LIKE PRIUS'S

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    Prius Prime will include.


    chevy 350 v8
    all wheel drive
     
    #8 SlowTurd, Jun 14, 2015
  9. frodoz737

    frodoz737 Top Wrench

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    Don't forget the lift kit. :whistle:
     
    #9 frodoz737, Jun 14, 2015
  10. Sergiospl

    Sergiospl Senior Member

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    Can't call ground beef "Prime" unless you trust your supermarket butcher(Meat Consultant),:D

    Call the regular liftback "Prius s" (small s), and the plug-in: "Prius Prime".

    PriusChat will change PIP to PPP, triple P or even PPPI(Prius Prime Plug-In)
     
    #10 Sergiospl, Jun 14, 2015
  11. frodoz737

    frodoz737 Top Wrench

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    Now make those plural...:LOL:
     
    #11 frodoz737, Jun 14, 2015
  12. Trollbait

    Trollbait It's a D&D thing

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    #12 Trollbait, Jun 14, 2015
  13. bisco

    bisco cookie crumbler

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    honestly, i hope that isn't a name. can you imagine the continuing jokes and corrections? makes 'bolt' sound good.
     
    #13 bisco, Jun 14, 2015
  14. SlowTurd

    SlowTurd I LIKE PRIUS'S

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    Prime = better paint job
     
    #14 SlowTurd, Jun 14, 2015
  15. bisco

    bisco cookie crumbler

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    i could live with that.
     
    #15 bisco, Jun 14, 2015
  16. Former Member 68813

    Former Member 68813 Senior Member

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    Prime = better than subprime
     
    #16 Former Member 68813, Jun 14, 2015
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