Updated Sales Reports for Toyota

Toyota Motor North America Reports U.S. June and First Half 2024 Sales Results - Toyota USA Newsroom

First half sales for 2024 Toyota Motor North America. Highlights:

• Toyota remains the industry's number one retailer brand in the first half
• Lexus records its best ever first half sales in its 35-year history
• 38.3 % of total sales volume were electrified (incl. hybrids, PHEVs, BEVs and FCEVs) Year-to-date (YTD)
• 2nd quarter sales saw 39.8% of total sales volume were electrified
• 2024 YTD electrified sales made up 36.5% of Lexus and 38.6% of Toyota sales
• June 2024 actually saw 45.3% electrified sales for Toyota Division just sneaking by Toyota Canada Toyota Division (see below)

For @bisco here's the electrified rank and numbers for Year-To-Date (YTD) (and yes all 29 electrified models are shown):

	Place	Vehicle	Number Sold (YTD)
1	1	Toyota RAV4 Hybrid	111526
2	2	Toyota Camry Hybrid	51474
3	3	Toyota Sienna	32858
4	4	Toyota Corolla Hybrid	27907
5	5	Toyota Tundra Hybrid	26867
6	6	Toyota Venza	21527
7	7	Toyota Grand Highlander Hybrid	20569
8	8	Lexus RX 350h	20287
9	9	Toyota Corolla Cross Hybrid	17129
10	10	Toyota RAV4 Prime	17074
11	11	Toyota Crown	14032
12	12	Lexus NX 350h	13172
13	13	Toyota Sequoia	12867
14	14	Toyota Highlander Hybrid	10992
15	15	Toyota Prius	10755
16	16	Toyota bZ4X	9468
17	17	Lexus ES Hybrid	7629
18	18	Lexus RZ	5639
19	19	Lexus UX 250h	5372
20	20	Toyota Prius Prime	4618
21	21	Lexus TX 500h	3546
22	22	Land Cruiser	3461
23	23	Lexus NX 450h+	3135
24	24	Lexus RX 450h+	1784
25	25	Lexus TX 550h+	380
26	26	Toyota Mirai	245
27	27	Toyota Tacoma Hybrid	217
28	28	Lexus LS 500h	57
29	29	Lexus LC 500h	8

Table notes: Toyota and Lexus now sells 5 types of hybrid vehicles. If a model only comes in hybrid, I list just the model (i.e. Land Cruiser, Sienna, Sequoia, Prius, etc.). If a model only has a single version of hybrid, Plug-in Hybrid, or EV I'll list the proper model name (i.e. Prius Prime, Lexus TX 500h, Lexus RX 450h+, RAV4 Prime, Lexus NX 350h, etc.).

As can be seen from the table above, Sienna fell from 2nd to 3rd but that was because of the Camry hybrid which took over #2. Might we see an upset for the next quarter now that all Camrys are hybrid? Because of the factory stop sales for Prius, they fell to 15th from 6th. Tundra Hybrid (i-FORCE MAX) fell to 5th from 4th inspite of a stop sales related to the i-FORCE engine debacle. TX hybrid sales (TX 500h) still picked up a respectable 21st place in spite of a stop sales related to an airbag issue. Toyota Crown (sedan) retained its 11th place beaten out again by the RAV4 Prime in 10th again. Toyota Venza jumped from 9th to 6th place on its last year of sales. Prius Prime dropped to 20th from 16th because of the stop sales for the rear door issue and the bZ4X took over its 16th spot from 19th last time.

For Toyota Canada, Toyota Division was up 9.5% while Lexus dropped 6.2% for the 2nd quarter.
Toyota Canada Releases June and Q2 2024 Sales Results

• Electrified vehicle sales ended up being 40.1% of Quarter 2 sales and 44.2% of June sales.
• Toyota Division reported 38.8% electrified sales for the 2nd quarter and 43.5% of June sales
• Lexus Division continues its strong electrified sales showing with the 2nd quarter hitting 48.7% and 48.2% in June

edited to include Toyota Canada link.

 

Tacoma Hybrids are just now starting to appear on the dealer's lots. They started sales in June. Most have already been assigned "Sale Pending" around here anyways. The Tundra Hybrids have been hot sellers since they were never the target of possible engine damage fiasco like the non-hybrids which had a stop sale and then a recall. For June the Tundra Hybrid had 32% of total Tundra sales.

The bZ4X is selling because of the incentives. $160/month 36 month lease will get anybody's attention as does 0% for 72 months. But I've seen way more Subaru's twin to the bZ4X AWD, Solterra, around here because of Subaru's $7,500 cash off. Local dealer has 60+ on their lot every time I look.