It was a simple matter of providing a buffer for those scrambling to purchase prior to tax-credit expiring, then just missing the date.
41,380 bZ4X (thru Q3 2025) 20,336 RZ450e & RZ300e (thru Q2 2025 + partial Q3) 122 listed at the time of the recall We get a total of 61,838. Code: Toyota = 2022: 1,217 2023: 9,329 2024: 18,570 2025: 12,264 Lexus = 2023: 5,386 2024: 9,697 2025: 5,253
Toyota Motor North America Reports 2025 U.S. Sales Results - Toyota USA Newsroom Place Vehicle Type Number Sold (Calendar YTD) 1 1 Toyota Camry HEV 316115 2 2 Toyota RAV4 Hybrid HEV 181433 3 3 Toyota Sienna HEV 101476 4 4 Toyota Grand Highlander Hybrid HEV 69210 5 5 Toyota Corolla Hybrid HEV 50254 6 6 Toyota Land Cruiser HEV 43946 7 7 Lexus RX Hybrid HEV 43259 8 8 Toyota Prius HEV 40985 9 9 Toyota Tacoma Hybrid HEV 30549 10 10 Toyota Tacoma Hybrid HEV 30493 11 11 Lexus NX 350h HEV 30203 12 12 Toyota Corolla Cross Hybrid HEV 29422 13 13 Toyota Sequoia HEV 26186 14 14 Toyota Highlander Hybrid HEV 24720 15 15 Toyota 4Runner Hybrid HEV 21456 16 16 Toyota Crown Signia HEV 20550 17 17 Toyota RAV4 Plug-in Hybrid PHEV 20272 18 18 Lexus ES Hybrid HEV 16063 19 19 Toyota bZ BEV 15609 20 20 Toyota Prius Plug-in Hybrid PHEV 15503 21 21 Toyota Crown HEV 12309 22 22 Lexus TX 500h HEV 10740 23 23 Lexus UX HEV 8421 24 24 Lexus NX 450h+ PHEV 7008 25 25 Lexus RZ BEV 6400 26 26 Lexus RX 450h+ PHEV 5873 27 27 Lexus LX 700h HEV 2883 28 28 Lexus TX 550h+ PHEV 953 29 29 Toyota Venza HEV 707 30 30 Toyota Mirai FCEV 210 31 31 Lexus LS 500h HEV 38 32 32 Lexus LC 500h HEV 10 Highlights (volume basis unless otherwise noted) TMNA: 2025 sales up 8.0 percent 2025 electrified vehicle sales of 1,183,248, up 17.6 percent; represents 47.0 percent of total sales volume Fourth quarter sales up 8.1 percent Fourth quarter electrified vehicle sales of 290,840, down 1.9 percent December sales up 10.3 percent December electrified vehicle sales of 104,088, up 0.2 percent 30 total electrified vehicles currently available in dealerships between both the Toyota and Lexus brands Among the lowest incentives among full-line manufacturers In 2025, Toyota launched its first U.S. battery plant in North Carolina, a nearly $14 billion investment creating up to 5,100 American jobs; and invested $912 million across five manufacturing plants, adding 252 new jobs, as part of its commitment to invest $10 billion in the U.S. over the next five years Toyota Division: 4th all-time best sales year, and best since 2017 2025 electrified vehicle sales of 1,051,397, up 19.0 percent; represents 49.0 percent of total sales volume Year-end sales up 8.1 percent Fourth quarter sales up 9.3 percent Fourth quarter electrified vehicle sales of 257,867, down 1.9 percent December sales up 11.8 percent December electrified vehicle sales of 90,097, down 1.2 percent Best-ever year for: GR Corolla Corolla Hybrid Camry Hybrid 4Runner Hybrid Corolla Cross Crown Signia Grand Highlander Land Cruiser Hybrid RAV4 Sequoia Tacoma Lexus Division: Division records its best-ever full-year sales result 2025 electrified vehicle sales of 131,851—an all-time best ever—up 7.2 percent; represents 35.6 percent of total sales volume Year-end sales up 7.1 percent Fourth quarter sales up 2.3 percent Fourth quarter electrified vehicle sales of 32,973, down 1.6 percent December sales up 3.2 percent December electrified vehicle sales of 13,991, up 9.9 percent Best-ever year for: NX Hybrid NX Plug-in Hybrid GX RX Plug-in Hybrid TX TX Hybrid TX Plug-in Hybrid 30 electrified vehicle options are available between Lexus and Toyota. That'll increase to 32 again with the introduction of the 2026 C-HR and 2026 Lexus ES 350e and ES 550e. Pretty sure the bZ Woodland sales will be combined under bZ sales as a whole. Speaking of the 2026 C-HR, Toyota released their pricing for the 2 trims, SE and XSE. C-HR SE will start at $37,000 and the XSE will start at $39,000. In addition the bZ Woodland will start at $45,300 while the bZ Woodland Premium will begin at $47,400. They still haven't listed the 2026 RAV4 Plug-in Hybrid MSRP, just the 2025 MY is still listed. Toyota Full-Line Pricing - Toyota USA Newsroom As for specific declines, both the Lexus RZ and Toyota bZ declined steeply, more than likely due to a switchover to a new model. The RAV4 Plug-in Hybrid also declined 34.6% in sales while all 3 Lexus Plug-in Hybrids enjoyed an increase in sales. Again I'm assuming the RAV4 Plug-in Hybrid sales falloff is due to an imminent switchover to the 2026 model. The Prius and Prius Plug-in Hybrid had a great year with increases at 28.3% and 22.7% respectively over 2024. For Canadian fans, Toyota Canada has not released their 2025 sales. Last report was for November.
The interesting figures to me are: Rav4h down 12.6% YOY compared to 20124 Rav4 hybrid plug in down 34.6% YOY Attributed to new model introduction and new model retooling of factories I presume. If I read the totals of roughly 479k total Rav4s and subtract roughly 201 H and plug ins I get roughly 178k ICE. Big bet in going all hybrid.
