How Toyota Perfected the Hybrid – And Why Rivals Still Can’t Catch Up

...which puts us at the awkward position some here are not ready to address. The point of Prius was to promote & refine hybrid technology so it could be spread throughout the fleet. Not only has that been achieved, it was so successful (hence this article & discussion), that the most popular Toyota vehicles have phased out traditional models. Hybrids being ubiquitous means Prius has served its purpose. That means going forward it will either become a niche offering with enticing unique features or it will be discontinued.

 

I think Prius has already moved from an affordable high mpg vehicle to a sporty model at a sport price. Odds are good a followup generation will be minor improvements such as more interior space along with further power and mpg refinements. Much like the new Rav4.

 

And the big three are delaying their promised hybrids because politics

 

Dupe