New p/u set to MSRP at $28K. Ford’s new electric pickup will cost $28,350. It’s an extremely expensive bet on a very cheap truck | CNN Business
Yep -- EVs will go nowhere, without highly-expensive changes to infrastructure, period. And no one wants to be that guy -- who takes the career hit for the huge amt of local / state gov't spending, with no guarantee of any return on investment. Any buyer with a functioning brain will ask first, 'where can I charge this, if on a roadtrip'? And if the answer, as has been the last decade, is still 'way too few places to not be a PITA', they'll flock as with the Mav to hybrids, if they care at all about fuel economy (despite all the domestics and many imports sucking more and more reliability / durability content out of the hard parts, to support their bloated-multinational ambitions). There's no way I'd finance an EV here for even $40K, fifteen grand less than median EV MSRP -- no way in hell. And whilst this island was never great for EV prospects outside buses and large transit vehicles, just the state of what is there in 2026, should be a clue -- damaged and not repaired, or ground broken and curbs laid, but no componentry as someone cut the project loose and took the loss. And seems mainlanders outside the Coasts are getting the jist too re: hybrids -- at least where it's not frozen 9 mos out of the year.
this pickup came out of their ev skunkworks. if they can pull it off, it might do well against slate.
. Simple (?) here … I thought that EV buyers just set up charging units in their garages off their own electricity?!? After that, isn’t there an online network to show where charging stations can be found?!?
--- Those who can afford them, usually have no problem installing 240VDC or even faster-charging components in their homes for two-car-garage duty. As a virtual retiree tho... can't afford a $50K first vehicle, nor the $4.5 - $6K to install the charging stuff in a 70yo house. My voice is for the vast majority of current owners driving (increasingly-very) used vehicle, esp those that haven't yet bought their first new car yet -- think that's gonna be a $50K one? Sure, you can use an app to find charging stations... in big cities / metro areas, or packed POIs. Try doing that on a roadtrip going anywhere pretty and out of the way in this country -- best of luck And if you're having to structure your roadtrip / holiday around charging infra... is that really progress? Some seem to think so here... normally w\ median incomes waaay higher than mine. The neighborhood I walk daily thru ($0.9M - $1.7M homes), albeit on an island with no roadtrip prospects past ~100 mi one-way... these loaded homeowners overwhelmingly prefer EVs. They make sense here, if only commute to work and back and maybe some middling restaurant trolls -- which on this island... your first year (first few months, really), you'll have driven to all POIs worth the trip, on offer
Didn't they make a similar promise with the Maverick? Does that MSRP has tariffs built-in or is that an added value proposition?
