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Anyone know impact of option packages discounts on invoice pricing?

Discussion in 'Gen 2 Prius Main Forum' started by mkaresh, Apr 5, 2007.

  1. mkaresh

    mkaresh Member

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    As discussed in the news forum, Toyota will be discounting the prices of Prius option packages by $600 to $2,000. That thread here:

    http://priuschat.com/Toyota-Announces-Priu...000-t31435.html

    Is there a Toyota salesperson or someone else here who knows how much the invoice price will be reduced? I assum not by the full $600 to $2,000, but instead by a proportional or less than proportional amount (i.e. the dealer could pay a good chunk of the cost of this incentive).

    In the past when Toyota has had special package prices the savings have been much smaller at invoice than at MSRP.
     
  2. sxmurin

    sxmurin New Member

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    <div class='quotetop'>QUOTE(mkaresh @ Apr 5 2007, 11:13 AM) [snapback]418223[/snapback]</div>
    While I can't answer your specific question I can tell you I bought a 2007 Option Package 6 yesterday for $26K..... which was ~$3500 under MSRP. Fantastic deal.... and better than I've heard anyone else getting. Given graph showing big bump in sales with the incentives of last two months I don't suspect the major incentives will be long-lived.