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How much discount did you get on your 2010 Prius?

Discussion in 'Gen 3 Prius Main Forum' started by toyolover, Oct 30, 2009.

  1. Adryth

    Adryth New Member

    Joined:
    Nov 1, 2009
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    Location:
    New England
    Vehicle:
    2010 Prius
    Model:
    III
    I bought mine on Halloween and paid $1364 below MSRP. It took a lot of work to get that price though. ^_^
     
  2. The Critic

    The Critic Resident Critic

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    Vehicle:
    2011 Prius
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    American Express's car purchasing program uses the same website/interface.
     
  3. jamesktg

    jamesktg New Member

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    Interesting. So anyone know what the invoice price is for the II or III?
     
  4. Adryth

    Adryth New Member

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    Location:
    New England
    Vehicle:
    2010 Prius
    Model:
    III
    Both can be found on edmunds.

    Offhand, I remember the invoice price of the III (including $750 destination charge) is $22,161.
     
  5. toyolover

    toyolover Member

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    Location:
    toronto, canada
    Vehicle:
    2010 Prius
    Happy for you for the great discount you got.:cheer2:
     
  6. OZ132

    OZ132 Member

    Joined:
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    Location:
    Northern Indiana
    Vehicle:
    2010 Prius
    Model:
    III
    Discount???? surely you jest...:confused::confused::confused::confused::confused::confused::confused:
     
  7. GreenGuy33

    GreenGuy33 Active Member

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    Location:
    Rhode Island
    Vehicle:
    2012 Prius Plug-in
    Model:
    Plug-in Base
    It is possible in the New England area.
     
  8. spinnsilly

    spinnsilly New Member

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    Location:
    Bay Area
    Vehicle:
    2010 Prius
    Model:
    II
    It's not about how readily available the car you want is to the discount you get. I played dealers against dealers and knew the car I wanted I had to "order" and wait a few weeks/or month for...
    ultimately, when dealers know you are talking to others and give them prices other dealers are giving you, someone is bound to go lower. that's how you get your deal!
     
  9. Carnutt

    Carnutt Member

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    Location:
    SW USA
    Vehicle:
    2018 Prius
    Model:
    Four
    Another factor for a discount is timing. You have to be lucky enough to be pricing from a given dealer shortly after they've received a shipment with not all the cars in it being accounted for. I think that's what allowed me to achieve a $1200 discount off MSRP.
     
  10. Friedpez

    Friedpez Junior Member

    Joined:
    Sep 17, 2009
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    Location:
    Irvine, CA, USA
    Vehicle:
    2010 Prius
    Model:
    III
    I live in Southern California where Prius are in hot demand. I got mine for about $850 off MSRP, although the dealer tried to convince me that I really saved $2850 by not paying any premium.
     
  11. Carnutt

    Carnutt Member

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    Model:
    Four
    Gee, assume ***any amount for dealer premium over MSRP*** and you saved $850 + that amount.

    Great (car dealer) logic, huh?:eek:
     
  12. Friedpez

    Friedpez Junior Member

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    Location:
    Irvine, CA, USA
    Vehicle:
    2010 Prius
    Model:
    III
    Haha, exactly!
     
  13. kbpro

    kbpro New Member

    Joined:
    Nov 4, 2009
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    Location:
    Chicago, IL
    Vehicle:
    2005 Prius
    Model:
    N/A
    You got a good price, better than most. I am seeing about $1000 off MSRP.
     
    1 person likes this.
  14. rovineye

    rovineye New Member

    Joined:
    Nov 8, 2009
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    Location:
    Lo-Cal
    Vehicle:
    2010 Prius
    Model:
    III
    Just paid $1500 off MSRP in San Diego. Happy man!

    What I didn't know before is that identical cars can have different base MSRP. IIIs were marked as $23,000 OR $23,400. No difference in vehicles at all. Sealer said it depended on when it was manufactured (shipped?).
     
  15. Ct. Ken V

    Ct. Ken V Active Member

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    Vehicle:
    2005 Prius
    rovineye,

    That $400 difference was from the mid-model-year across the board price increase that went into effect on/after Oct 18th.

    Ken (in Bolton,Ct)
     
  16. R2Pre2

    R2Pre2 Feel the Force!

    Joined:
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    Location:
    SF Bay Area
    Vehicle:
    2018 Prius Prime
    Model:
    Plug-in Advanced
    This was my experience also. Bought my Prius V-ATP on 10/31-11/1 for $300 over invoice using the following strategy:

    1. Autobuyer program through Costco gave me a "preferred" price & pointed me to the internet managers at the 5 Toyota dealerships in my area.

    2. Priced what I wanted on Vehix.com and got the "price people are paying" figures so I knew what to ask for and if the dealer prices were good or not. Know your price before going to the dealership.

    3. Stayed firm against the dealer's best offers which brought the price lower. "Thank you for coming down another $300 but I can't go higher than xx,xxx." Create an imaginary friend (husband/wife/on-line pricing/other dealer, etc.), anything, to play off the prices offered by the dealer.

    4. Bought at the end of the month so dealership incentivized to make quota.

    5. Be knowledgeable: arm yourself with research so you know a good deal, know when to stop & sign...or walk away. (Is that Kenny Roger's singing in the background?) The dealer will come down if they are motivated to make the sale.
     
    1 person likes this.
  17. Carnutt

    Carnutt Member

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    Location:
    SW USA
    Vehicle:
    2018 Prius
    Model:
    Four

    Only problem is that deals on the Prius are not offered thru all Costco locations. Great deal though.
     
  18. Ongs-Hat

    Ongs-Hat New Member

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    Location:
    Raleigh
    Vehicle:
    2010 Prius
    Model:
    III
    first post. Just signed the papers. $750 off
     
  19. kgall

    kgall Active Member

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    Location:
    Olympic Peninsula, WA
    Vehicle:
    Other Hybrid
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    Each time I go to Overstock.com, I get a statement that there is no Overstock.com price on the Prius. Is this because of my location (Ark. in GST) or because whether it's listed there varies from moment to moment, or maybe I just don't get no respect?

    Also, when posting to this thread, please list the trim level (II-V) and major options you get. A number of dealers have said to me that the discounts are greater at the higher levels, as more profit is built into the GST.
     
  20. damonhickey

    damonhickey New Member

    Joined:
    Nov 10, 2009
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    Location:
    Wooster, OH
    Vehicle:
    2010 Prius
    Model:
    III
    No discount. Our salesperson told us there was no negotiating on the price because the Prius is popular and Toyota has slowed production so as not to exceed demand during the recession. The price was still only $2K more than a 2009 certified used Prius we were considering. Maybe we could have done a little better if we'd shopped other dealers, but we wanted to buy from the local dealer if possible. He also gave me the trade-in on my old vehicle that I asked for.